Ricoh India focuses on tier-2, -3 and -4 cities

Ricoh receives positive response at PrintPack

Sambit Misra, chief operating officer at Ricoh. Photo PSA

He further shared, “The concept that attracted customers at our stand was our approach and the uniqueness of our products as we asked customers not to print on paper, an approach totally different from other players in the industry. So, going beyond the industry can fetch more business. Our engines are equipped to handle multiple materials like PB, PVC, stain sheets, magnetic media and a variety of media which is non-paper. This is a challenge for most of our competitors because their machines don’t have the technology to handle this kind of variability. Our engines are created with a fuser temperature between 180 and 200 degrees.” Ricoh promoted white and neon inks extensively at the show.

According to Misra, nothing has changed in the industry in terms of technology but what has definitely changed is the aesthetics. Sharing his role at Ricoh India, he said, “My value addition to Ricoh has been to innovatively sell products to our new customer base and thus we are targeting the tier-2, -3 and -4 cities besides focusing more on selling high-end products to smaller cities.”

Ricoh has its engineers spread across the country and is currently focusing on the markets of Moradabad, Gorakhpur, Bareilly, etc. In terms of business, Ricoh has a very strong base in South India as the adoption of technology is high in this region. “Apart from the southern belt, we have seen positive growth in Uttar Pradesh, a state we have been focusing on for long now. Also, we are looking to tap the photo markets of Kerala, Chandigarh and Ludhiana. We currently have 60 engineers pan India, and we keep adding to that list as per the market demands,” he concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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