Sanjeev Flexi Pack eyes North American market with new solutions

63

“Last year we were at Pack Expo Las Vegas and the kind of response we received was phenomenal. This led us to participate at Pack Expo International again. We met visitors from not only US but also Canada, Mexico and other Central American countries. We found it to be a very good show,” says Nandhini S. Kumar, manager-exports, Sanjeev Flexi Pack.

Sanjeev Flexi Pack manufactures laminated rolls, variety of laminated pouches and carry bags. It manufacturing unit is located in the suburb of Bhiwandi. The facility has an in-house designing and prepress studio. Some of the machinery and equipment include rotogravure printing line and digital press, solvent based as well as solvent less lamination machines, converting equipment like slitting, seaming, cutting, pouching, bag making and inspection machines.  

Sanjeev has plans to unveil some interesting products at the Pack Expo International which will be mainly for more developed markets. “Without giving away too much I would like to say that we will we showing three different types of spouts. There are premium solutions meant mainly for high income, developed markets like the US and Canada. No Indian manufacturer is providing these kind of solutions at the moment,” says Kumar. Kumar added that the company would use the Pack Expo platform to also look for a permanent full-time representative for the North American market. Currently, Sanjeev has a part-time representative for the market. “Having a full-time representative would not only help us in generating consistent business but would also ease the way we operate in the North American market.”

In addition to meeting potential representative, Kumar would be looking to meet end users and contract packers or copackers. A copacker is a company that manufactures and packages foods or similar products for their clients. To market and distribute, a copacker works under contract with the hiring company to manufacture food as though the products were manufactured directly by the hiring company.

With new products set to be unveiled at pack Expo, Sanjeev hopes to expand in the vast North American market. Currently, the region generates very little business for the company but Kumar hopes that would change in coming years. 

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now