Sanner at CPhI India, India Expo Centre, 12-14 December 2018 Stand 14.D25

Sanner of India extends market position with teststrip packaging


South Asia’s largest pharmaceutical event CPhI & PMEC India is stepping in its 12th year success with Pharma Week from 12-14 December 2018, at India Expo Centre, Greater Noida, India. At CPhI India, Germany-based Sanner is showcasing its portfolio of user-friendly desiccant and teststrip packaging solutions for pharmaceutical and healthcare products at Stand 14.D25. After the successful market introduction of the desiccant solutions AdCap and AdPack to the Indian market, Sanner of India now also markets teststrip packaging solutions.

For Giriraj Joshi, business development manager at Sanner of India, CPhI is the ideal platform to connect with customers and prospects “The show is a good opportunity to strengthen our position in the Indian market. Since our establishment in 2016, we have consequently optimized our services and expanded our portfolio. This is also reflected in the feedback from our customers,” Joshi said.

Apart from integrated desiccants, Sanner also provides a variety of desiccant drop-in solutions. AdCap desiccant capsules ensure excellent handling properties with smooth shape and high insertion speeds. In addition, the drop-in capsules provide a 30% higher humidity adsorption compared to conventional capsules. The AdPack desiccant sachets made of Tyvek material combine barrier protection, durability and breathability with high moisture adsorption.

Zydus Cadila, one of the leading global pharmaceutical companies in India, also relies on the desiccant solutions from Sanner. The same accounts for the new market segment of teststrip packaging. Pavan Chandra, associate director business development and international operations at Sensa Core said, “As one of the renowned healthcare and diagnostic device manufacturers in India, we rely on dependable service from our suppliers to keep our schedule and satisfy our customers.”

During the past year, Sanner has successfully introduced different teststrip packaging solutions to the Indian market and has expanded its customer base continuously. The user-friendly packaging with FlipTop closures is especially well received. They are easy to open and can be re-closed intuitively, ensuring a safe handling even of sensitive teststrips.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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