Identiv, a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, will exhibit its latest smart packaging solutions for Digital Product Passports (DPPs) and supply chain intelligence at the AIPIA & AWA Smart Packaging World Congress 2025 in Amsterdam on 23–24 June 2025. These NFC- and BLE-enabled packaging solutions empower brands to track product origin, support regulatory compliance and sustainability goals, and engage directly with consumers.
The AIPIA & AWA Smart Packaging World Congress 2025 is the premier global event dedicated to the latest innovations in active and intelligent packaging. The annual congress brings together industry leaders, technology innovators, and global brand owners to explore how smart packaging is transforming brands, supply chains, and sustainability efforts.
At World Congress 2025, Identiv will host an interactive “Build Your Own DPP” demonstration at its booth with DPP SaaS company Narravero. This hands-on demo will introduce participants to DPP fundamentals while demonstrating how quickly and easily the technology can be implemented.
Additionally, Identiv will co-host a DPP-focused panel discussion alongside Narravero, STMicroelectronics, AmbAI, NFC Forum, and Tag-N-Trac. The panel will explore the powerful synergy between smart packaging and Digital Product Passports, examining implications for the future of packaging innovation and supply chain traceability.
“We are excited to present alongside our partners at World Congress 2025. Smart Packaging and DPPs have emerged as business-critical tools that companies worldwide are actively implementing to drive supply chain visibility and operational efficiency,” said Klaus Simonmeyer, vice president at Identiv. “Identiv is proud to be at the forefront of this transformation, collaborating with our partners to pioneer scalable IoT solutions that power smart packaging and DPPs.”
Thomas Rödding, CEO of Narravero, added, “The Digital Product Passport is becoming the standard for smart, sustainable products, providing companies, consumers, and authorities with readily accessible information about materials, sustainability, repair, and recycling options. With the DPP being a cross-departmental and cross-disciplinary project for businesses, a partner ecosystem with companies like Identiv and their IoT expertise is a must.”
A leader in smart packaging solutions for DPP deployments, Identiv’s NFC- and BLE-enabled inlays, tags and labels provide physical products with digital identities that enable comprehensive supply chain visibility. These solutions allow brands and consumers to interact while accessing circular economy information about product origin, materials, environmental impact, and more.
Identiv’s participation in the AIPIA & AWA Smart Packaging World Congress 2025 reaffirms its commitment to driving innovation in smart packaging technologies and digital product passports while fostering collaborative efforts to address critical industry challenges.
“Identiv is at the forefront of innovation in active and intelligent packaging,” said Eef de Ferrante, managing director of AIPIA.
