SunOpta, one of the leading global companies focussed on organic, nongenetically modified and healthy foods, has continued its investment in its consumer products business with the expansion of stand-up pouch packaging capabilities in its frozen fruit, roasted snacks and fruit snack platforms.
To meet growing customer demand, SunOpta has added new stand-up pouch packaging capabilities at its Buena Park, Calif. frozen fruit operation, and in its Wahpeton, ND roasted snack operation. Stand-up pouch capabilities will also be added at SunOpta’s fruit snack operations in Omak, Wash, scheduled to be completed in the first half of 2016.
“Our recent investment in pouch stand-up packaging capabilities throughout our integrated platform meets the growing customer and consumer demand for stand-up pouches in multiple categories including frozen fruit, roasted snacks and fruit snacks,” said Rik Jacobs, SunOpta president and chief operating officer. “Stand-up pouches are quickly becoming preferred by many consumers, with 90% of consumers influenced by the package and 45% of consumers placing packaging ahead of price in buying decisions. Our investment is in line with our core two-touch strategy and supports our growth plans in value-added consumer products.” In addition to its new standup pouch packaging capabilities, SunOpta has significantly enhanced its consumer product goods portfolio with the recently announ- ced acquisitions of Sunrise Growers and Niagara Natural.
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