Sustainable packaging will be the future: Shailesh Nema

Print Business Outlook Conference 2018

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Sustainable
Shailesh Nema – country manager & director, Michelman India speaking at the Print Business Outlook Conference 2018

Sustainable packaging will be the future and we will be compelled to adhere to sustainable packaging norms, said Shailesh Nema – country manager & director, Michelman India during the Print Business Outlook Conference 2018, which was organized by NPES and Telangana Offset Printers Association in Hyderabad on 11 March.

Michelman has around 70 years of expertise in water-based coating. The company is a global developer and manufacturer of environment-friendly advanced materials for industry, offering solutions for the coatings, printing & packaging and industrial manufacturing markets.

Highlighting the benefits of sustainable packaging, he said it is safe and healthy for individuals and communities throughout its life cycle as it is sourced, manufactured, transported and recycled using renewable energy.

According to Nema, sustainable packaging solutions not only have a positive impact on the environment, but also make good business sense. He said that brands can attract new customers with green packaging. “Millennials are ready to spend that extra buck for greener packaging solutions and choose socially and environmentally responsible brands,” he said.

Sustainable packaging also helps reduce energy and resource consumption while reducing a company’s carbon footprint. Another advantage that sustainable packaging offers is that of reduced logistics costs as down-gauging leads to smaller or fewer rolls and boxes, thereby reducing space and emissions.

However, he stressed that compostability needs to be mixed with cost efficiency if sustainable packaging needs to be widely accepted. “People are interested in greener solutions if these solutions are either cost neutral or cost efficient. We have to be sensitive about this,” he argued.

Nema informed the audience about how Michelman India can help converters as well as brand owners innovate and develop sustainable packaging solutions. He talked about Michelman’s newly established Michelman Innovation Centre for Coatings (MICC), at its facilities in central Mumbai. The Centre is designed to allow all members of the packaging value chain to participate in the design and production of sustainable packaging.

The MICC houses a Kroenert pilot coater laminator that allows packaging manufacturers to test new concepts without stopping their production lines. The Centre includes advance equipment for barrier testing, lamination, and for improving both the physical and chemical properties of coatings.

“The MICC is open for brand owners and converters who can prototype innovative packaging structures, conduct trials and decide on optimum structure,” he said.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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Correspondent-Mumbai Shardul has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2011, covering the western regions of India. He has extensively covered variety of verticals in both printing and packaging industries. On personal front, he has keen interest in sports and music.

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