Taurus manufactures OPS, PVC, PETG, PLA, LDPE shrink sleeve labels, BOPP wrap-on labels, printed bags and flexible laminates

Taurus has two plants in Noida—in Kasana and Toy City. The company has also plans to build its third plant outside Noida. Recently, the company ordered a 9-color rotogravure press which will be installed in February-March 2017.

Taurus Packaging in Greater Noida has a strong vision. “Our vision is to make Taurus a 2,000 crore company by 2025. Now we do not just want to grow but to multiply,” said Chetan Jain, director at Taurus Packaging. The company has two plants in Noida—in Kasana and Toy City. “We have committed to ourselves to build our third plant anywhere in India but Noida. Our USP is to produce quality products with consistency every time and on time.” Today the company also manufactures OPS, PVC, PETG, PLA, LDPE shrink sleeve labels, BOPP wrap-on labels, printed bags and flexible laminates. Taurus is the first company in India to introduce LDPE stretch sleeve labels in India in 2011.

Taurus Packaging started operations in 1995 with PVC shrink sleeves. The company installed its first rotogravure press in 2008 and at present they have six rotogravure presses. Recently, the company ordered another 9-color rotogravure press which will be installed in February-March 2017. The new machine will be installed at Taurus’ 50,000 sq. ft plant in Kasana. “We bring good practices from around the world to Taurus. This helps us provide the very best to our customers,” said Rajesh Jain, managing director of Taurus Packaging.

image 0535“We always try to encourage LDPE because it is environment friendly,” added Chetan. “While PVC is regarded as hazardous to health, PET too has some recycling issues. For example, when you put a PET label on a PET bottle, the segregation becomes difficult because the density of both are same. That is why we encourage LDPE, which has a lower density than PET (bottles). Countries like Japan, South Korea and Taiwan are already using PET and OPS; they don’t use PVC. India and China, however, are mostly dominated by PVC while the US and Europe use both PET and PVC. In India there is no such regulation yet on the kind of flexible substrates to be used, so PVC is still prevalent. However, tomorrow if any regulations come in place, we are ready to adapt to it easily.”

According to him, one major issue with LDPE over PET is that it comes at a premium. However, Taurus is continuously working with its suppliers to devise some way to bring in some relief. The company converts around 500 tons of flexible films and laminates every month while consuming 400 to 500 gravure cylinders in the equal period.

Speaking about shrink sleeves, Chetan said, “In shrink sleeve, a customer can experience a 360 degree view, and that too comparatively at a lower cost, unlike pressure-sensitive labels. This is one of the reasons why shrink sleeves are gaining popularity among brand owners.” Chetan also shared his concern about the flexible packaging industry. He said, “The entire polymer industry is very easily affected by the crude oil prices and the fluctuation in this industry is on a weekly basis. When the crude oil price changes, the polymer price changes too. But we cannot go to our customers after every 10 days to revise the cost agreement with them.”

Taurus has also diversified to cup manufacturing. Paper cups comprise 5% of the total business revenue and was started two years ago. “We use food-grade ink for printing on paper cups as cups come directly in contact with its content,” said Rajesh. The company also produces rippled paper cups.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter