Taurus orders 9-color rotogravure press

Vision is to make Taurus a 2,000 crore company – Chetan Jain

Taurus manufactures OPS, PVC, PETG, PLA, LDPE shrink sleeve labels, BOPP wrap-on labels, printed bags and flexible laminates

Taurus has two plants in Noida—in Kasana and Toy City. The company has also plans to build its third plant outside Noida. Recently, the company ordered a 9-color rotogravure press which will be installed in February-March 2017.

Taurus Packaging in Greater Noida has a strong vision. “Our vision is to make Taurus a 2,000 crore company by 2025. Now we do not just want to grow but to multiply,” said Chetan Jain, director at Taurus Packaging. The company has two plants in Noida—in Kasana and Toy City. “We have committed to ourselves to build our third plant anywhere in India but Noida. Our USP is to produce quality products with consistency every time and on time.” Today the company also manufactures OPS, PVC, PETG, PLA, LDPE shrink sleeve labels, BOPP wrap-on labels, printed bags and flexible laminates. Taurus is the first company in India to introduce LDPE stretch sleeve labels in India in 2011.

Taurus Packaging started operations in 1995 with PVC shrink sleeves. The company installed its first rotogravure press in 2008 and at present they have six rotogravure presses. Recently, the company ordered another 9-color rotogravure press which will be installed in February-March 2017. The new machine will be installed at Taurus’ 50,000 sq. ft plant in Kasana. “We bring good practices from around the world to Taurus. This helps us provide the very best to our customers,” said Rajesh Jain, managing director of Taurus Packaging.

image 0535“We always try to encourage LDPE because it is environment friendly,” added Chetan. “While PVC is regarded as hazardous to health, PET too has some recycling issues. For example, when you put a PET label on a PET bottle, the segregation becomes difficult because the density of both are same. That is why we encourage LDPE, which has a lower density than PET (bottles). Countries like Japan, South Korea and Taiwan are already using PET and OPS; they don’t use PVC. India and China, however, are mostly dominated by PVC while the US and Europe use both PET and PVC. In India there is no such regulation yet on the kind of flexible substrates to be used, so PVC is still prevalent. However, tomorrow if any regulations come in place, we are ready to adapt to it easily.”

According to him, one major issue with LDPE over PET is that it comes at a premium. However, Taurus is continuously working with its suppliers to devise some way to bring in some relief. The company converts around 500 tons of flexible films and laminates every month while consuming 400 to 500 gravure cylinders in the equal period.

Speaking about shrink sleeves, Chetan said, “In shrink sleeve, a customer can experience a 360 degree view, and that too comparatively at a lower cost, unlike pressure-sensitive labels. This is one of the reasons why shrink sleeves are gaining popularity among brand owners.” Chetan also shared his concern about the flexible packaging industry. He said, “The entire polymer industry is very easily affected by the crude oil prices and the fluctuation in this industry is on a weekly basis. When the crude oil price changes, the polymer price changes too. But we cannot go to our customers after every 10 days to revise the cost agreement with them.”

Taurus has also diversified to cup manufacturing. Paper cups comprise 5% of the total business revenue and was started two years ago. “We use food-grade ink for printing on paper cups as cups come directly in contact with its content,” said Rajesh. The company also produces rippled paper cups.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.