Tracesci Global, an authentication and track and trace solutions provider, showcased its print and verification lines for the packaging industry at the IntraPac show in Greater Noida in March. The company’s cloud-based solution utilizes blockchain technology, displaying the complete cycle of the product. Right from manufacturing to a product reaching the doorstep, everything can be monitored.
The application enhances consumer engagement and awareness about brand security, the company says. According to Kunal Kothari, GM of software and applications at Tracesci Global, consumers can connect directly with the manufacturer with the cloud-based platform delivering authentication, traceability, and supply-chain management. The company’s solutions are most used in the pharma, FMCG, apparel, automobile, and beverage industries, and among several startups.
The company says it received several inquiries at IntraPac on enhancing consumer engagement. Adding an extra layer of brand protection within the existing packaging is more important than ever before as counterfeit products are on the rise. Kothari emphasized the importance of incentivizing consumers to scan QR codes and the use of other digital live-tracking solutions, which also featured in a panel discussion on the second day of the packaging show.
“The industry is looking toward value addition in its packaging and labeling. Enhancing brand security and providing transparency to the consumer is becoming more and more significant. Connecting with consumers and receiving direct feedback from them makes things easier for brands. However, brands are hesitant to adopt new technologies, which could either be due to the cost factor or their traditional ecosystem. But I feel the majority of them will eventually incorporate more digital track and trace systems.”
