upakovka to take place in January 2022

The trade fair will be a meeting place for packaging industry

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upakovka to take place in January 2022
The Russian trade fair upakovka is taking place from 25-28 January 2022 for people in the packaging sector Photo: interpack

The Russian trade fair upakovka, known for processing and packaging will offer a platform for personal exchange within the industry from 25-28 January 2022 at Moscow’s AO Expocentre Krasnaya Presnya exhibition center. As in the past, it will be held in parallel with interplastica, International Trade Fair for Plastics and Rubber. About 600 companies from 26 countries have announced their participation in both trade fairs. In 2021 the trade fair duo had to be canceled due to the pandemic.

“We are very pleased that upakovka will take place again in 2022. The popularity of the companies that have registered underlines the findings that have become increasingly apparent in the pandemic. The industry needs a meeting place for personal exchange, to do business, make contacts and get information. After all, it’s about building trust for often long-term partnerships. Digital alternatives cannot provide that,” comments Thomas Dohse, project director at Messe Düsseldorf.

Extensive program at innovationparc

upakovka complements the exhibitors’ offerings with an extensive supporting program focused on providing information on topics that are of particular relevance to the industry in Russia. The ‘innovationparc’ focuses on sustainability topics such as waste reduction or approaches to appropriate packaging concepts in its forum program, which takes place in two stages. 

Another focal point is the topic of beverage filling and packaging – a topic which is also very present among the exhibitors at upakovka due to numerous key players in the industry. The speakers will take a look at the trends for the next five years. The topic of digital innovations for packaging and labeling will be addressed in another thematic block at innovationparc. Proven expertise can also be found here among the regular exhibitors, especially in the area of packaging printing. In addition, a whole series of companies will be present here as first-time exhibitors.

upakovka will address different segments of the packaging sector 

As a member of the interpack alliance, upakovka addresses the target groups of food, beverages, confectionery and bakery products, pharmaceuticals, cosmetics, non-food and industrial goods with its offerings for the packaging sector and related process industries. The international orientation of upakovka enables visitors to learn about innovations from all parts of the world and obtain offers tailored specifically to their needs. This year, there will again be official country participation from Germany and Italy. The upakovka visitor ticket is also valid for interplastica, which will happen simultaneously.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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