Helping differentiate the product on shelf

UPM Raflatac and MULTIVAC’s full wrap label solution for food packaging

VIAPSA Desk
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UPM Raflatac has been working with MULTIVAC to develop a full wrap solution with self-adhesive labels for food packaging. The solution will be presented during FachPack 2018 – the European trade fair for packaging, processing and technology taking place in Nuremberg, Germany, from 25-27 September.

Differentiation is the key

With full wrap labeling, a label encloses four sides of a pack, similar to a banderole offering versatility in the design of the pack which in turn makes the packaging even more attractive at the point of sale.

Self-adhesive full wrap solutions open food products to a world of label shapes and materials and are ideal for several types of packs, including vacuum skin packs, thermoformed MAP packs as well as trays and clamshells in a wide variety of shapes and materials improving the impression and helping differentiate your product on the shelf.

Full wrap label makes a difference

Due to the labels being held in effect by the carrier material, they can be shaped to fit perfectly with curves and cut-outs to specific food and package. This provides flexibility with the shape and design of the label and maximizes product visibility as well as area for branding to gain superior position at the point of sale compared to linerless or a top label.
Self-adhesive technology also provides increased efficiency of the labeling process. With fewer reel changes in comparison to usual linerless materials, they offer savings in downtime and start-up waste, lower packaging and transportation costs, and increased storage capacity for both raw materials and finished stock. Additionally, no manual application is needed. There is no specific investment needed for the printing as the solution is feasible with various printing houses.

Full wrap with self-adhesive labels is a sustainable solution. Backing paper from full wrap can be recycled with UPM Raflatac’s RafCycle program and turned into new paper. Moreover UPM Raflatac’s self-adhesive label materials for full wrap – called Raflacoat Board NXT+ FSC and Raflacoat NXT+ FSC create a great opportunity to enhance sustainability by offering reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels. The labeling solutions offered by MULTIVAC are tailored to the output and infrastructure requirements of customers. That way, individual needs define the complexity and functionality – a crucial factor for their sustainability.

UPM Raflatac labeling material options and MULTIVAC labeler

UPM Raflatac has wide range of self-adhesive materials combined with different adhesives suitable for full wrap labeling with different packages and circumstances. UPM Raflatac label materials have been tested on MULTIVAC’s PSA (pressure sensitive adhesive) full wrap machinery to ensure efficient application with variety of possibilities.

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