ITC
RK Dalmia, managing director, Aditya Birla Real Estate

ITC recently announced the acquisition of Century Pulp and Paper from Aditya Birla Real Estate for Rs 3,498 crore, expanding its capacity, and gaining a stronger foothold in the North Indian region.

While ITC’s paperboards and specialty papers business has an annual capacity of over 1 million metric tons, Century Paper has an installed annual capacity of 480,000 metric tons.

ITC’s paper facilities are mainly located in South India although it operates a tissue mill in the north, while the Century paper factory is at Lakuan in Uttarakhand. Notably, Century added a paper machine for producing high quality packaging board several years ago, the segment in which ITC’s P&SPD is the industry leader.

“The acquisition will immediately add significant scale and economies to existing operations with potential for further capacity expansion, provide a locational advantage for efficient customer servicing and proximity to key raw material sources, mitigate operational risks through multi-site operations, and enhance resilience across industry cycles through portfolio diversification,” ITC said in an exchange filing.

Out of ITC’s overall FY24 revenue of Rs 69,446 crore, the paperboards, paper, and packaging segment contributed Rs 8,344 crore, while Aditya Birla Real Estate’s pulp and paper division had revenue of Rs 3,375 crore.

In a separate filing, the Aditya Birla group said the sale of the pulp and paper business will help it pursue growth opportunities in its core real estate business. RK Dalmia, managing director, Aditya Birla, said the sale is a strategic portfolio choice. “The company has embarked on a transformational growth phase, and this move will further sharpen its focus on real estate to drive sustained value creation,” he said in the filing. Century Paper makes and sells writing paper, printing paper, tissue paper, paper board, rayon grade pulp, paper grade pulp, and more.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here