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Digital product passport and brand protection combined in a single code: The SmartID identification system integrates the unique surface structure of packaging or a product into a counterfeit-proof QR code. Manufacturers, retailers, and consumers can use an app to read the QR code and surface features, thereby verifying the authenticity of a product or obtaining further information about it Image Fraunhofer IAP

Counterfeit-proof QR code for products and packaging

Researchers at Fraunhofer have developed a new system that combines conventional product information, data for the digital product passport, and authenticity verification into a...
LOUPE

The power of connection: from Labelexpo to LOUPE

For more than three decades, Labelexpo Europe has been the global meeting point for the label and narrow-web community, and FINAT has been proud...
Rotogravure

Global Rotogravure Association aims deeper engagement with emerging markets like India

The Global Rotogravure Association (GRA) is looking to strengthen its engagement with emerging markets as part of its global expansion strategy, identifying India as...

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