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IGT ink testing equipment has become a necessity for ink kitchens of the leading Indian monocarton companies. Photo PSA

Brand owners’ presence can bring more excitement to the showmarkem-imaje launches coders at Packplus 2015“Packplus is an important event for us and we are displaying our whole gamut of coding and marking solution at the show,” says Sunil Agarwal, marketing manager at markem-imaje India. Of the various products displayed by the company at the event are inkjet printer, thermal printer, laser printer and thermal transfer overprinter (TTO). “We have launched two coders – 9410 and 9450 – at the event,” says Agarwal.Sunil Agarwal, marketing manager of markem-imaje, at Packplus 2015. Photo PSA.“The new coders are designed to improve efficiency of the production process keeping up with the line speed and secure each product with the right code,” says Agarwal. “markem is a very well- known company for coding and marking and our effort is always to reduce the maintenance cost and breakdown time of our customers. In light of that, these new coders will deliver productivity at low maintenance cost as well as low running cost.”

Speaking about the event, Agarwal says, “The event has been good and we got some serious visitors at our stand. Hopefully, we can close a couple of orders in days to come. However, as far as visitors are concerned, what I can see is that top customers and brand owners like HUL, ITC are missing at the show, although there are a lot of new customers showing up at the event this time.” The main market for markem is food, pharma, beverage, electrical industries, although it targets almost every industry that requires marking and coding equipment.

According to Agarwal, the main challenges faced by marking and coding equipment manufacturers are that people are yet to understand the importance and implication of coding, and so are not very interested in investing on such equipment. “But now things are gradually changing for the better,” says Agarwal.

After Packplus, markem-imaje will participate at Personal Care India Expo which will be held at Pragati Maidan, Delhi from 19 to 21 August 2015. The Personal Care India Expo is organized by UBM India which is a global leader in the trade exhibitions business and the largest live media company in the country.