Ahmedabad-based company aims to raise share of exports in the overall business

Safal Flexibond participates in interpack for the first time

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L to R: Utsav Rachh, business development manager, and Kishore Gandhi, director – export business, Safal Flexibond 

“We have been participating in North America’s biggest packaging show Pack Expo for the last two years. We were at Pack Expo Las Vegas in 2015 and then at Pack Expo International Chicago in 2016. We tasted some success in the US market and now, with our presence in interpack, we hope to expand in the European market as well,” said Kishore Gandhi, director – export business.

Being present at Pack Expo has been beneficial for Safal Flexibond as it now has a distribution network in the US and for the upcoming Pack Expo Las Vegas, its products will be displayed by its distributor and the company will not be directly participating at the event.

“Exports is about 40% of our business and we want to take it to 50%. Events like interpack and Pack Expo are vital for companies like us to venture into the developed markets like US and Europe,” Gandhi stated.

Talking about the company’s first experience at interpack, he said that due to lack of promotion of India Pavilion, the number of visitors was far below of what was expected. “Next time we will go for one the main halls,” Gandhi informed.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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