“We have been participating in North America’s biggest packaging show Pack Expo for the last two years. We were at Pack Expo Las Vegas in 2015 and then at Pack Expo International Chicago in 2016. We tasted some success in the US market and now, with our presence in interpack, we hope to expand in the European market as well,” said Kishore Gandhi, director – export business.
Being present at Pack Expo has been beneficial for Safal Flexibond as it now has a distribution network in the US and for the upcoming Pack Expo Las Vegas, its products will be displayed by its distributor and the company will not be directly participating at the event.
“Exports is about 40% of our business and we want to take it to 50%. Events like interpack and Pack Expo are vital for companies like us to venture into the developed markets like US and Europe,” Gandhi stated.
Talking about the company’s first experience at interpack, he said that due to lack of promotion of India Pavilion, the number of visitors was far below of what was expected. “Next time we will go for one the main halls,” Gandhi informed.