Packaging made of Invercote G 200 g/m2 from Iggesund Paperboard

Carton of the Year – Natural beauty gains a tactile frame

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Packaging
The Carton of the Year award went to the packaging for ambuja, a skin care collection from Legart Forschungsatelier. The carton is made by Offsetdruckerei Schwarzach of Invercote G from Iggesund Paperboard.

The packaging for ambuja, a natural skin care collection from Legart Forschungsatelier, was the big winner at the 2015 ProCarton ECMA Awards when it was voted Carton of the Year. The winning packaging is made of Invercote G 200 g/m2 from Iggesund Paperboard and has an exciting opening and closure mechanism that makes good use of Invercote’s structural properties. The concept’s central idea is based on an ‘organic’ opening according to the principles of nature – like a fruit or blossom. The sound effect comes as a surprise and rounds off the experience perfectly – when closing the lid, the product is covered with an audible click and is kept safe at the same time. The sound of the magnetic fastener highlights the unique feeling of holding something precious in your hands, something that is both durable and sustainable. The concept offers an extremely elegant coloring scheme and perfect choreography when opening and closing – only very few packs express the value of their contents so distinctly. The focus is on aesthetics which reflect the technological advance and uniqueness of the brand

The concept’s central idea is based on ‘organic’ opening according to the principles of nature – like a fruit or blossom. The sound effect comes as a surprise and rounds off the experience perfectly – when closing the lid, the product is covered with an audible click and is kept safe at the same time. The sound of the magnetic fastener highlights the unique feeling of holding something precious in your hands, something that is both durable and sustainable. The concept offers an extremely elegant coloring scheme and perfect choreography when opening and closing – only very few packs express the value of their contents so distinctly. The focus is on aesthetics which reflect the technological advance and uniqueness of the brand.

The jury was enthusiastic in its statement –  “This is a carton that was a joy to interact with.
Whilst the feel of the carton in-hand was lovely and smooth, here was a carton that really impressed the judges on opening as it opened with a flip top where the rest of the pack opened beautifully and parted ways down the corner to reveal the product. The ace was the audible ‘click’ sound that the pack made when closed and the flip top closing was almost spring-like. When several senses can be engaged, including sound, then that makes for a very interesting consumer pack.”

The packaging was converted by the Austrian firm Offsetdruckerei Schwarzach for the brand owner
Legart Forschungsatelier. The structural design is by Herwig Bischof and Johannes Gautier. The latter also did the graphic design. The packaging is made of Invercote G 200 g/m2 from Iggesund Paperboard.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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