Michelman joins industry alliance 4evergreen

Packaging solutions for the circular economy

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Michelman
4evergreen is a cross-industry alliance formed to boost the contribution of fibre-based packaging in a more sustainable and circular economy

Global developer and manufacturer of environmentally friendly advanced materials, Michelman, in its effort to enable more sustainable packaging solutions for the circular economy, has expanded its network by joining 4evergreen, a new alliance sponsored by the Confederation of the European Paper Industry (CEPI).

The three-year-long project brings together a diverse network of organizations and stakeholders throughout the value chain, including brand owners, suppliers, packaging convertors, and recyclers, etc. to develop the best solutions for the future of fibre-based packaging,

“As a supplier to companies throughout the entire packaging value chain, we want to help transition the industry into more sustainable packaging. Our barrier coatings help improve fibre-based packaging’s functionality and performance while allowing it to be recyclable, which reduces waste and enables valuable fibre resources to be re-used many times,” says Lisa DiGate, vice president, Printing & Packaging of Michelman.

4evergreen is a cross-industry alliance formed to boost the contribution of fibre-based packaging in a more sustainable and circular economy. CEPI announced the formation of the allince in November last year. The alliance will increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.

The other 4evergreen alliance members include Nestlé, Danone, Mars, Stora Enso, Smurfit Kappa, Sappi, Metsä Board, UPM, Mayr-Melnhof Group, Reno de Medici, Mondi, Burgo, Kotkamills, DS Smith, Heinzel Group, Ahlstrom Munksjö, International Paper, BillerudKorsnäs, Huhtamäki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd., WestRock, Leonhard Kurz Stiftung & Co. KG, Graphic Packaging International, AR Packaging, Baumer hhs GmbH, Van Genechten Packaging Group, Sonoco, VTT.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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