AIPIA Summit 2019 in New Jersey
AIPIA Summit 2019 in New Jersey

Participants at the highly acclaimed AIPIA Summit of the Americas in New Jersey on the 3rd and 4th of June demonstrated the strong swell of support for disruptive, digital technologies in packaging. In particular, brand owners showed that consumer engagement and product security, through the use of A&IP, is now very high on the agenda, alongside sustainability and circularity.

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The highlight of the event, the Mondelez Challenge, was a particularly lively affair with more than a dozen Active & Intelligent Packaging providers pitching their ideas for smart packaging solutions for the huge portfolio of products, many of them stellar brands, made by the snacks giant.

At the finish, three companies were selected by senior Mondelez representatives who will carry on discussions with the companies. HP Indigo, Systech and BlueBite were all winners on the day with BlueBite’s IoT platform – connected via RFID, Bluetooth, NFC or Barcodes – taking the top spot. Systech, which provides supply chain security solutions to organizations around the globe, was runner up with HP’s digital printing solutions close behind.

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Speaking at the event Eef de Ferrante, managing director of AIPIA said, “Mass implementation of many A&IP technologies is very close and the USA is seen as leading the way. For example, Walmart is already demanding Blockchain tracking from its Fresh Produce suppliers and this will be accessed by consumers through smart packaging components. What product is next? And the Mondelez Challenge demonstrated clearly how seriously both the security and marketing potential of A&IP is seen today.”

De Ferrante also spoke with members involved in an important plastics recycling project. Larry Logan of Digimarc told him, “The Holy Grail results demonstrate a viable path towards much greater plastics recycling, leading to reduced waste, and validates our engagement with the Ellen McArthur Foundation’s New Plastics Economy Global Commitment. It is gratifying to see how these capabilities can be applied . . . . in support of a Circular Economy for plastics.”

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The AIPIA Summit series now moves on to Shanghai, China where the first event to cover the entire A&IP technology spectrum for the Chinese market will take place in July. https://events.bizzabo.com/AIPIA-Asia/home. The PDIT2 Conference in New Delhi on 13 December 2019 will also have a strong A&IP component with AIPIA’s Andrew Manley taking part in the event. https://ippstar.org/2019/06/01/the-pdit-conference-is-back-on-13-december-2019/

The above article is reprinted from the AIPIA newsletter of 12 June 2019. https://www.aipia.info/news.php

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As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

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The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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