Tonejet Cyclone wins Keypoint Intelligence Outstanding Innovation Award in Production Print

Eco-friendly alternative to shrink sleeves & labels

Companies like Brewboard in the UK are utilizing the Tonejet Cyclone for short run premium craft beer production. Photo - Tonejet

Keypoint Intelligence, a business intelligence and testing provider for the digital imaging and business communications industries, has awarded Tonejet Cyclone with an Outstanding
Innovation Award in Production Print to reflect not just its innovative and unique design but also its environmental value by replacing plastic shrink sleeves and labels.

The Tonejet Cyclone is an environmentally friendly alternative to shrink sleeves and pressure-sensitive labels, a direct-to-shape, fully variable digital can printing system, decorating 60 cans in a minute with the same feel and higher quality than traditionally printed cans.

Tonejet Cyclone
Keypoint Intelligence awards the Tonejet Cyclone with an Outstanding Innovation Award in Production Print

Headquartered near Royston, Hertfordshire, Tonejet is part of TTP Group, Europe’s leading independent technology development and licensing company. Tonejet can offer industry expertise, bringing together printing systems engineering with printhead physics and ink chemistry under one roof. Tonejet is a digital print technology for packaging decoration and is leading the way in digital printing innovation. Its electrostatic drop-on-demand print head claims to produce cost-effective, high-quality images at high speeds on virtually any substrate type.

“We’re delighted that the Cyclone has been recognized with an Outstanding Innovation award,” comments Rob Day, chief executive officer at Tonejet. “It’s important as it validates our mission to innovate and disrupt the status quo in beverage packaging, enabling craft brewers and global brands alike to realize the benefits of direct digital print productivity and short-run agility, while reducing their overall environmental impact.”

“The Tonejet Cyclone uniquely addresses the booming customized and personalized marketing segment with a system that prints directly onto beverage cans, at a lower cost than traditional decorating methods,” notes Marc Mascara, director, Color Digital Labels and Packaging at Keypoint Intelligence. “Just as importantly, cans produced on the Tonejet Cyclone are 100% recyclable, so there are huge environmental benefits compared to add-on labels or shrink sleeves.” Moreover noted for its unique printhead technology, the Cyclone enables both mass customization and cost-effective short production runs, it said.

Craft beverage producers like BrewBoard in the UK and Worthy Brewing in the USA are already reaping the additional marketing and branding opportunities made possible by direct-to-can printing technology from Tonejet. Tonejet pioneer SoluCan is doing some things for its Canadian and US customers, including Augmented Reality (AR) campaigns. The Cyclone technology is a truly versatile system that will benefit smaller craft beverage producers and larger global brands wanting to capitalize on shorter runs, limited-edition drinks, or marketing campaigns.

Earlier this year, ahead of the event being postponed, the Cyclone was also nominated for the Metpack Innovation in Print award.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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