Avery Dennison to accelerate labeling ecosystem in Asia Pacific

Expanding the potential for innovation

232
Avery Dennison
Photo: Avery Dennison. Copyright Richard Moran

9 February 2022 – Avery Dennison today announces the launch of AD Stretch, the first labels industry program globally to partner with startup innovators to solve key challenges around sustainability, customer experience, and value chains.

Starting today, the company intends to engage with startups in the region and across the world to disrupt and evolve the labels and packaging industry and strengthen its innovation capabilities. The aim is to address some of the industry’s most urgent business challenges by collaborating with promising startups in Asia Pacific allying them to Avery Dennison’s experience and size so both can grow.

“From our first day in business nearly ninety years ago, Avery Dennison has a long and proud heritage as an innovator,” says Anil Sharma, vice president and general manager, Labels and Graphic Materials Asia-Pacific, Avery Dennison. “AD Stretch will help us stay on the cutting edge of innovation by reaching out to the brightest talent and startups, working together to realize shared goals and value and solve the key challenges of the next decade.”

Avery Dennison
Photo: Avery Dennison. Copyright Richard Moran

The program will be launched globally, starting in Asia Pacific and Latin America, then rolling out in Europe and the US later this year. With the end goal of solving a particular problem, each group of startups will have a region-specific brief that draws on regional challenges.

The core themes will focus on connecting consumers to brands through new experiences; creating sustainable, responsible, and efficient value chains (SRE); and the development of materials and packaging 2.0. Specifically within Asia Pacific, areas the AD Stretch teams will focus on include solutions that help brands connect with end-users more effectively, new biodegradable labeling and packaging products and materials, and solutions that help perishables survive the last leg of the supply chain in emerging economies.

The program, in partnership with venture studio Highline Beta, aims to attract the best and brightest startups and innovators. Following a period of review and consultation, the applicants will be narrowed down to 10 finalists that will go on to execute a pilot project.

More about AD Stretch, along with detailed information about participating, can be found at ADStretch.com.

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels, and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 35,000 employees in more than 50 countries. Reported sales in 2021 were US$ 8.4 billion (approximately Rs 62,810 crore). 

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here