Avery Dennison
Photo: Avery Dennison. Copyright Richard Moran

9 February 2022 – Avery Dennison today announces the launch of AD Stretch, the first labels industry program globally to partner with startup innovators to solve key challenges around sustainability, customer experience, and value chains.

Starting today, the company intends to engage with startups in the region and across the world to disrupt and evolve the labels and packaging industry and strengthen its innovation capabilities. The aim is to address some of the industry’s most urgent business challenges by collaborating with promising startups in Asia Pacific allying them to Avery Dennison’s experience and size so both can grow.

“From our first day in business nearly ninety years ago, Avery Dennison has a long and proud heritage as an innovator,” says Anil Sharma, vice president and general manager, Labels and Graphic Materials Asia-Pacific, Avery Dennison. “AD Stretch will help us stay on the cutting edge of innovation by reaching out to the brightest talent and startups, working together to realize shared goals and value and solve the key challenges of the next decade.”

Avery Dennison
Photo: Avery Dennison. Copyright Richard Moran

The program will be launched globally, starting in Asia Pacific and Latin America, then rolling out in Europe and the US later this year. With the end goal of solving a particular problem, each group of startups will have a region-specific brief that draws on regional challenges.

The core themes will focus on connecting consumers to brands through new experiences; creating sustainable, responsible, and efficient value chains (SRE); and the development of materials and packaging 2.0. Specifically within Asia Pacific, areas the AD Stretch teams will focus on include solutions that help brands connect with end-users more effectively, new biodegradable labeling and packaging products and materials, and solutions that help perishables survive the last leg of the supply chain in emerging economies.

The program, in partnership with venture studio Highline Beta, aims to attract the best and brightest startups and innovators. Following a period of review and consultation, the applicants will be narrowed down to 10 finalists that will go on to execute a pilot project.

More about AD Stretch, along with detailed information about participating, can be found at ADStretch.com.

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels, and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 35,000 employees in more than 50 countries. Reported sales in 2021 were US$ 8.4 billion (approximately Rs 62,810 crore). 

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial [email protected] — for advertisement [email protected] and for subscriptions [email protected]

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here