Avery Dennison’s Intelligent Labels in India

RFID smart labels at SmartCard Expo in Bengaluru

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Avery Dennison
Avery Dennison's Midas Flagtag. Photo Avery Dennison

At the recent SmartCard Expo in Bengaluru that took place from 16 to 18 December 2021, Avery Dennison displayed its intelligent label solutions. At the event, which took place after a gap of two years, the company’s manager for Marketing Communications for South Asia, Prabhsharan Kaur said that the ‘Intelligent Labels’ showcased at the expo, are used in diverse industries, from retail and food to healthcare, entertainment, libraries, and aviation. She added, “Intelligent labels are an efficient method of tracking and tracing inventories, they make the supply chain more efficient and serve the customers in a better manner through RFID tracking systems.”

Intelligent or ‘smart labels’ inlaid with Radio Frequency Identification (RFID) technology are one of the active and intelligent packaging solutions that can prevent the counterfeiting of products and also help in their efficient logistics. As Indian society intensifies its needs for the precise identification and movement of products throughout the supply chain, the infrastructure for reading RFID is gaining ground. RFID tags and labels are visible on our car windshields, on food, pharma, and luxury product packaging, and in our baggage tags for air travel.

Avery Dennison offers RFID inlays as well as technical, training, and testing resources at its demonstrations lab in Pune in India where it has advanced research and testing capabilities, and experienced engineering resources for its comprehensive Smartrac solutions. The global company has tie-ups with many of the best-in-class chip and reader manufacturers, label and tag converters, and systems integrators. Most of the company’s inlays feature its patented SmartFace Technology, one of the most sustainable solutions that reduce a brand’s environmental impact.

Avery Dennison Corporation claims it’s the first and only pre-qualified intelligent label provider to receive the How2Recycle label for its RFID paper hang tags. The qualification is based on How2Recycle’s parameters of applicable laws, collection (access to recycling), transportation (MRF package flow), reprocessing (technical recyclability), and end markets. The company is currently developing UHF and HF RFID solutions, designed for inventory management, loss prevention, and enhancing consumer engagement.

Bluetooth -Avery Dennison
Advanced Bluetooth temperature-logging sensor to make cold chain logistics more transparent.
photo AD

In our recent coverage, we have described, Avery Dennison’s launch of several smart tag technologies. It launched its new AD Midas Flagtag EM4425 DF tag for metal surfaces, combining UHF and NFC functionality for superior tracking performance coupled with enhanced consumer engagement capabilities. In December 2021, the company launched its AD TT Sensor Plus 2 BLE, an active temperature-logging sensor that utilizes Bluetooth and Near Field Communication technologies.

Avery Dennison also sponsored and presented its active label solutions in the Smart Packaging Solutions for India and South Asia virtual conference held in March 2021. The day-long event attracted food, alcobev, and pharma packaging professionals and converters. The event was a part of a global AIPIA series organized jointly by Noida-based IppStar and the Active and Intelligent Packaging Industry Association based in Amsterdam.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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