Avery Dennison Smartrac’s Midas Flagtag for item-level tagging

Active packaging for metallic & other surfaces

116
Avery Dennison
Avery Dennison's Midas Flagtag. Photo Avery Dennison

Avery Dennison Smartrac’s Midas Flagtag is designed for item-level tagging on diverse surfaces, especially metallic surfaces like foil packaging, and is said to offer excellent performance in less demanding physical environments.

Midas Flagtag is a cost-efficient RFID (UHF) on-metal solution for product or part authentication, supply chain, and asset management, when compared to other foam-based inlays and hard tags designed for use in tougher environmental conditions. 

Midas Flagtag has a small form factor with a total size of 60 x 21 millimeter when used as a standard flat paper tag. Its special feature is that a flag can be created at the end of tag with a final paper tag size of 43 x 21 millimeter after folding, and with an exposed flag size of 17 x 21 millimeter.

The folded part of the tag sticks out of the metal like a flag, and the attached antenna part uses the metal surface as part of the antenna structure to increase the performance of the tag. Read distances of over 10 meters can be achieved, depending on the geometry and size of the metal object. The tags are compatible with RFID printers for easy printing and encoding. 

Avery Dennison Smartrac’s Midas Flagtag is equipped with the Impinj Monza R6 IC that features an Autotune function, which helps Midas Flagtag to work at peak efficiency, even in rapidly changing environments. Furthermore, the Monza R6 chip offers a unique TID, enabling pre-serialized EPC, and is 100% performance tested.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here