Stora Enso introduces portfolio for bio-based packaging foam

The products can be used for protective and thermal packaging

Stora Enso introducing fibrease, which is fully recyclable and can be used for protective and thermal packaging
Stora Enso introducing fibrease, which is fully recyclable and can be used for protective and thermal packaging

Stora Enso is extending its packaging offering with a new portfolio of bio-based foams from wood. The products are fully recyclable and can be used for protective and thermal packaging. Lightweight wood foams address the need for climate-friendly, renewable, and circular cushioning materials in inner packaging.

Stora Enso’s offering consists of fibrease and papira. Both foams come with versatile technical and sustainability properties, and customers can select a suitable foam based on their specific packaging requirements. The foams can protect fragile goods and are optimal for the thermal packaging of temperature-sensitive products. fibrease is commercially available now, while the pilot plant for producing papira has started operations at the Fors site in Sweden, following the investment announced in August 2020.

Stora Enso supports renewable and climate-friendly packaging solutions

Papira foams by Stora Enso
Papira foams by Stora Enso

Fossil-based packaging is a major contributor to pollution, accounting for 40% of the world’s plastics. Today fossil-based materials, such as plastic wrap or polystyrene foams, are widely used as cushioning and insulating materials in packaging. With fibrease and Papira, Stora Enso now introduces renewable and climate-friendly alternatives to fossil-based packaging protection. The bio-based foams come from certified wood and are recyclable in paper recycling streams.

“Consumers of today are pushing to minimize the use of plastic and maximize recyclability. At the same time, the need for packaging protection is increasing due to growing demands in eCommerce and cold-chain logistics. With our bio-based foams, we help customers create eco-friendly and circular packaging solutions while also meeting material performance needs to protect and insulate the goods,” says Markus Mannström, employee value proposition, biomaterials at Stora Enso.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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