Avery Dennison “unleashes the power of less”

Paper and film label solutions that work across multiple applications

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Avery Dennison
Avery Dennison “unleashes the power of less” with AD RDX™ for paper and film labels. Photo Avery Dennison

Adding to their powerful legacy of harnessing innovation to create pioneering label solutions, Avery Dennison announced today the release of the AD RDX sustainable product range for paper and film labels.

“More than ever, there’s an increased demand for labeling solutions that work across multiple applications and segments in our industry – and not just for paper labels but also for film. This growing demand implies more waste and a higher carbon footprint. Our objective was to address this challenge and create a solution that rather than increase the environmental impact lowers it instead. With AD RDX, our expert team of materials engineers have created an incredibly high-performing range of cutting-edge paper and film products that significantly reduces the use of natural resources,” said Rob Groen in ‘t Wout, marketing director paper and film solutions at Avery Dennison.

The AD RDX product portfolio for paper and film takes the concept of “less is more” to heart — benefits include fewer materials, resources, waste, transport and storage than conventional Avery Dennison products, which also means less downtime, changeovers and disposal costs. By reducing the usage of oil, water, trees, energy and CO2 emissions, AD RDX is creating positive change while also increasing operational efficiency and productivity.

Avery Dennison
Avery Dennison “unleashes the power of less” with AD RDX™ for paper and film labels.
Photo Avery Dennison

Avery Dennison broadest sustainable range on the market

Offering both paper and film label products, AD RDX provides the widest range of sustainable face materials on the market. Using an environmental impact tool to calculate CO2 and water savings made using AD RDX products, reductions of at least 10% and 20% for paper and film products respectively can be expected for CO2 emissions and tree and water usage.

Applications cover the Food and Beverage, Home and Personal Care, Transport and Logistics, Retail and Office, and Pharmaceutical segments. Solutions include semi-gloss prime paper labels, direct thermal and thermal transfer variable information labels, squeezable and conformable films, and rigid filmic labels.

“As part of our Avery Dennison flagship products and solutions portfolio Sustainable ADvantage, we are proud to offer an innovative solution that reduces the impact of label materials on the environment. AD RDX is one more way we’re helping to lower the carbon footprint in Europe and around the world,” said Avery Dennison’s Rob Groen in ‘t Wout.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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