Avery Dennison introduces three sustainable papers

The company intends to broaden its portfolio of premium sustainable brands

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Avery Dennison
Avery Dennison introduces three new papers made from 100% recycled fibers to expand its range of premium sustainable labels photo Avery Dennison

Avery Dennison’s industry regulations, company environmental policies, and consumer demands all contribute to the rising need for sustainable label and packaging solutions. Avery Dennison offers a portfolio of papers, films, and liners made from recycled content that can help businesses reach their sustainability targets.

For an attainable approach to sustainable packaging, brands and converters need access to a diverse range of label solutions that align with the application needs of different products, such as high volume printing and premium textures. Avery Dennison has invested in recycled materials with a broad range of structure, thickness, and pattern complexity to ensure companies can find a sustainable label solution that fits their product positioning.

Three new white papers made with 100% recycled fibres

Avery Dennison is expanding their sustainable label portfolio with the launch of three papers made with 100% recycled fibres. These white, uncoated wood-free papers offer a similar look, feel, and performance as conventional alternatives and all feature wet strength treatment.

These new papers are especially suited for wine, spirits, craft beer, premium food and beverage, and cosmetics.

  • rNaturel Touch Craft – Thick paper with a cotton-like texture for a craft, traditional look.
  • rNoble Blanc – Matt paper with a felt marked finish that’s excellent for high volume printing.
  • rSable Blanc – Smooth, matt paper that’s excellent for high volume printing.

Improved sustainability across the full label solution

Combining the new recycled fibre papers with other sustainable solutions from Avery Dennison can further improve a product’s eco-credentials. Semi-gloss rMC paper is an efficient option for back labels and is made from 100% recycled fibres. Labels that require a strong ice bucket performance can use rPLUS under laminate, made with 70% post-consumer recyclate, to make complex construction as sustainable as possible.

Liner waste can be reduced by using rPET liners, made from 30% recycled materials, and by taking part in Avery Dennison’s label-liner recycling program.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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