Avery Dennison introduces three new papers made from 100% recycled fibers to expand its range of premium sustainable labels
photo Avery Dennison
Avery Dennison’s industry regulations, company environmental policies, and consumer demands all contribute to the rising need for sustainable label and packaging solutions. Avery Dennison offers a portfolio of papers, films, and liners made from recycled content that can help businesses reach their sustainability targets.
For an attainable approach to sustainable packaging, brands and converters need access to a diverse range of label solutions that align with the application needs of different products, such as high volume printing and premium textures. Avery Dennison has invested in recycled materials with a broad range of structure, thickness, and pattern complexity to ensure companies can find a sustainable label solution that fits their product positioning.
Three new white papers made with 100% recycled fibres
Avery Dennison is expanding their sustainable label portfolio with the launch of three papers made with 100% recycled fibres. These white, uncoated wood-free papers offer a similar look, feel, and performance as conventional alternatives and all feature wet strength treatment.
These new papers are especially suited for wine, spirits, craft beer, premium food and beverage, and cosmetics.
rNaturel Touch Craft – Thick paper with a cotton-like texture for a craft, traditional look.
rNoble Blanc – Matt paper with a felt marked finish that’s excellent for high volume printing.
rSable Blanc – Smooth, matt paper that’s excellent for high volume printing.
Improved sustainability across the full label solution
Combining the new recycled fibre papers with other sustainable solutions from Avery Dennison can further improve a product’s eco-credentials. Semi-gloss rMC paper is an efficient option for back labels and is made from 100% recycled fibres. Labels that require a strong ice bucket performance can use rPLUS under laminate, made with 70% post-consumer recyclate, to make complex construction as sustainable as possible.
Liner waste can be reduced by using rPET liners, made from 30% recycled materials, and by taking part in Avery Dennison’s label-liner recycling program.
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what
you need. Speak and write to our editorial and advertising teams!
For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in
