BillerudKorsnäs FibreForm – tubes of paper instead of plastic

Collaboration with Aisa gives great environmental benefits

FibreForm tubes by BillerudKorsnäs. Photo BillerudKorsnäs

In the ongoing work to challenge conventional packaging, BillerudKorsnäs and Aisa launched a collaboration in May 2021, that opens up outstanding new possibilities in tube packaging made of paper. With BillerudKorsnäs FibreForm plastics can be replaced for the tube shoulder and sleeve without compromising user experience.

BillerudKorsnäs FibreForm is a unique low-carbon material that allows the tube to keep its shape when squeezed, without traces, and that makes it unique compared to tubes made of other fiber material. It allows for up to ten times deeper embossing than regular paper, resulting in unique 3D effects and a memorable tactile experience.

“We will never compromise with user experience. FibreForm is a unique material and this collaboration is another application where we can help brand owners on their journey towards sustainable packaging,” says Lovisa Westergren, Sales director FibreForm at BillerudKorsnäs.

“Over the last few years, we have seen an increasing demand for fiber-based packaging solutions including tube applications. This tube solution developed together with Aisa is utilizing the unique characteristics of the Fibreform material and is able to meet the high expectations from brand owners – from plastic reduction to excellent functionality and exceptional branding possibilities.”

Tubes made of FibreForm can be used in different segments as for example toothpaste and cosmetics. FibreForm is renewable biodegradable, cold-formable and it requires less energy in production than plastics. One of the great advantages of the collaboration between BillerudKorsnäs and Aisa is the smooth manufacturing process. It is possible to replace the plastic with FibreForm in Aisa’s machines without having to rebuild them.

“FibreForm adds luxurious features to the already wide range of tube decorations and our clients can now offer higher-end solutions to product marketers looking to differentiate from mass-market packaging. By using FibreForm from Billerudkorsnäs, Aisa is now able to replace up to 70% of plastic in the functional shoulder component, and together with the tube sleeve made of over 85% of paper, this hybrid shoulder contributes to a package that now is composed of more than 80% paper,” says Joachim Sander, director Marketing & Sales at AISA Automation Industrielle.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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