The Beyondplastic Manifesto

BEYONDPLASTIC

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BEYONDPLASTIC An interesting initiave inclcding awards
BEYONDPLASTIC An interesting initiave inclcding awards

So long, plastic!

We’ve had a good run, we’ve shared some great memories, but our time together has come to an end. It’s not you, it’s us. Oh wait, it is you! … or is it both of us?

We are BEYONDPLASTIC and we are on a mission to rid the world of single-use plastics.

For centuries we have packaged our goods with beautiful materials such as paper, cardboard or organic fibers being quite in sync with nature. Then around 70 years ago, a new magic substance conquered our consumer life – you guessed it, plastic! This ‘magic material’ quickly gave engineers an abundant playground to create the fanciest products at low manufacturing cost.

The dark side – We became a throw-away society and started to pollute the world with our plastoholic behavior!

Our obsession with this ‘magic material’ is a short-sighted amour fou: We made it and made it and made it some more without a single thought about what happened when we no longer needed it. Like those plastic lids for the coffee-to-go cups – they are used for a couple of minutes and then remain in the world for hundreds of years. Plastics pollute the land, flow from the rivers to the sea, where they degrade slowly into teeny-tiny particles, which are toxically absorbed by plants and animals and may return in the food on our tables. As the old saying goes, ‘You always meet twice in life.’

Over the last decades, we have transformed Planet Earth into a waste dump of plastic trash. And it gets bigger and bigger every minute, every hour, every day.

Also, plastic is made from limited fossil resources stressing the climate; but this is a different story.

And another point, many plastic products lack the aesthetic and haptic qualities other natural materials offer.

We do not condemn plastic in total. Thanks to its functional characteristics, it can make sense using it for long-lasting products. But for short-use products such as packages, we do not think it is a good choice.

What we do

We believe there should be less plastics in the world. In particular less single-use plastic packages. It’s time to say bye-bye, my dear plastics!

On this platform, we bring together people who share our belief and join us on our journey –

Let us design and create eco-responsible products and packages. Let us transform plastic products into solutions made of environmentally sound materials.

Our approach – We start little by little in baby steps. First, we are showcasing successful projects and initiatives that are creating a world with less plastic.

Second, and here is the exciting bit, we launch the BEYONDPLASTIC Award to foster new product and packaging solutions. And we want YOU to participate.

What’s in for you? Well, aside from making the world a better place, we offer cash prizes up to € 1,000 in four categories – Most Practical Impact, Most Innovative Approach, Most Beautiful Solution, and Best Initiative.

Beyond Plastic Calendar for download
Beyond Plastic Calendar for download

The good news about our journey

Everything is already there. Generations of bright minds have laid the foundations of a century-old rich culture in manufacturing and using natural and eco-responsible materials. Let’s rediscover it, mingle it with our new know-how & technology and start a plastic-less product & packaging renaissance!

So, dear Packaging Designers, Engineers, Industry Experts, Dilettantes, Evangelists, Activists, Creatives, Artists, Makers, Consumers, Lovers of Nature, be part of the movement!

Questions, suggestions, a solution to be showcased? Drop us an email at hello@beyondplastic.net. We’d love to hear from you. BEYONDPLASTIC is an initiative and affair of the heart created by Ulrich Krzyminski, an entrepreneur, engineer, and inventor with insight in the printing and packaging industry.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

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