The Beyondplastic Manifesto


BEYONDPLASTIC An interesting initiave inclcding awards
BEYONDPLASTIC An interesting initiave inclcding awards

So long, plastic!

We’ve had a good run, we’ve shared some great memories, but our time together has come to an end. It’s not you, it’s us. Oh wait, it is you! … or is it both of us?

We are BEYONDPLASTIC and we are on a mission to rid the world of single-use plastics.

For centuries we have packaged our goods with beautiful materials such as paper, cardboard or organic fibers being quite in sync with nature. Then around 70 years ago, a new magic substance conquered our consumer life – you guessed it, plastic! This ‘magic material’ quickly gave engineers an abundant playground to create the fanciest products at low manufacturing cost.

The dark side – We became a throw-away society and started to pollute the world with our plastoholic behavior!

Our obsession with this ‘magic material’ is a short-sighted amour fou: We made it and made it and made it some more without a single thought about what happened when we no longer needed it. Like those plastic lids for the coffee-to-go cups – they are used for a couple of minutes and then remain in the world for hundreds of years. Plastics pollute the land, flow from the rivers to the sea, where they degrade slowly into teeny-tiny particles, which are toxically absorbed by plants and animals and may return in the food on our tables. As the old saying goes, ‘You always meet twice in life.’

Over the last decades, we have transformed Planet Earth into a waste dump of plastic trash. And it gets bigger and bigger every minute, every hour, every day.

Also, plastic is made from limited fossil resources stressing the climate; but this is a different story.

And another point, many plastic products lack the aesthetic and haptic qualities other natural materials offer.

We do not condemn plastic in total. Thanks to its functional characteristics, it can make sense using it for long-lasting products. But for short-use products such as packages, we do not think it is a good choice.

What we do

We believe there should be less plastics in the world. In particular less single-use plastic packages. It’s time to say bye-bye, my dear plastics!

On this platform, we bring together people who share our belief and join us on our journey –

Let us design and create eco-responsible products and packages. Let us transform plastic products into solutions made of environmentally sound materials.

Our approach – We start little by little in baby steps. First, we are showcasing successful projects and initiatives that are creating a world with less plastic.

Second, and here is the exciting bit, we launch the BEYONDPLASTIC Award to foster new product and packaging solutions. And we want YOU to participate.

What’s in for you? Well, aside from making the world a better place, we offer cash prizes up to € 1,000 in four categories – Most Practical Impact, Most Innovative Approach, Most Beautiful Solution, and Best Initiative.

Beyond Plastic Calendar for download
Beyond Plastic Calendar for download

The good news about our journey

Everything is already there. Generations of bright minds have laid the foundations of a century-old rich culture in manufacturing and using natural and eco-responsible materials. Let’s rediscover it, mingle it with our new know-how & technology and start a plastic-less product & packaging renaissance!

So, dear Packaging Designers, Engineers, Industry Experts, Dilettantes, Evangelists, Activists, Creatives, Artists, Makers, Consumers, Lovers of Nature, be part of the movement!

Questions, suggestions, a solution to be showcased? Drop us an email at We’d love to hear from you. BEYONDPLASTIC is an initiative and affair of the heart created by Ulrich Krzyminski, an entrepreneur, engineer, and inventor with insight in the printing and packaging industry.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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