Amcor’s study on consumer perceptions of sustainability & packaging

Amcor sustainability research – 4,000 consumers across countries

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Amcor’s research surveyed more than 4,000 participants across countries on their perception of sustainable packaging Photo Amcor
Amcor’s research surveyed more than 4,000 participants across countries on their perception of sustainable packaging Photo Amcor

Global packaging major Amcor recently published results from its latest research of consumer perceptions of sustainability and packaging. The proprietary insights give Amcor and its customers an understanding of evolving preferences, including a willingness to pay more for differentiated products from top brands.

Michael Zacka, Amcor’s chief commercial officer, said consumers are increasingly making buying decisions that factor in environmental considerations and expect brands to provide more responsible packaging options. “At a time when people are rethinking their choices in light of a global pandemic, we are using our deep expertise and insights to help customers better understand what consumers want, right down to country-level,” said Zacka.

Consumers aware of packaging’s impact on the environment

The survey of more than 4,000 participants found differences in perception between countries, and that overall, consumers are increasingly mindful of the impact of their choices. Across the countries surveyed, 83% say they check on-pack instructions to know how to dispose of the packaging.

The research is part of Amcor’s continued industry work in sustainability. The company says it is accelerating to a fully ready-to-recycle portfolio and partnering with NGOs and others to improve waste management infrastructure and improve consumer education and participation in recycling.

Sustainability is Amcor’s most exciting growth opportunity

Zacka concluded, “Sustainability is our most exciting growth opportunity, and we continue investing in highly sophisticated R&D capabilities. Our portfolio has an ever-wider choice of more responsible packaging, from recyclable PET containers made from 100% post-consumer recycled content to unique recyclable flexible pouches and lighter weight paper-based alternatives.”

The company says it has been leading the packaging industry on sustainability for several years. Amcor was a first mover with its pledge to develop all its packaging to be recyclable or reusable by 2025 and is a founding signatory to the New Plastics Economy Global Commitment. In June 2020, Amcor joined the World Wildlife Fund-led ReSource: Plastic, which aims to accelerate plastic commitments by organizations and prevent plastic from entering nature by 2030.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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Correspondent-Mumbai Shardul has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2011, covering the western regions of India. He has extensively covered variety of verticals in both printing and packaging industries. On personal front, he has keen interest in sports and music.

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