Amcor’s new platform for paper-based packaging

AmFiber products offer customer high performance and differentiation across multiple applications

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Amcor AmFiber
Amcor launches new platform for paper-based packaging.

Amcor, a leader in developing and producing responsible packaging solutions, launched a new paper-based packaging product platform – ‘AmFiber’. AmFiber innovations aim to redefine the capabilities of traditional paper packaging, providing a wider range of features and functional benefits to meet the changing needs of consumers.

Ron Delia, Amcor’s chief executive officer said, “Amcor’s long-term experience in paper and carton packaging was the basis for launching the AmFiber platform. Amcor has a proven history of delivering ground-breaking innovation to support our customers’ growth aspirations. This family of differentiated paper-based products builds on Amcor’s extensive track record across multiple materials and applications.”

The AmFiber platform demonstrates Amcor’s consumer-centric and adaptable approach to innovation which provides customers with the best in packaging technology using the materials most suited to their needs.

The first AmFiber product launch in 2022 will be an innovative solution tailored to provide snacks and confectionery customers in Europe with a recyclable package that delivers a high barrier from oxygen and moisture.

Amcor will gradually extend its new paper-based offerings into a wide variety of applications such as coffee, drink powders, seasoning and soups, and the Americas and Asia-Pacific regions. AmFiber innovations will join other Amcor paper-based products introduced recently, including solutions for butter and margarine in Latin America, cheese in Europe, and confectionery in Australia.

The introduction of the AmFiber platform coincides with the four-year anniversary of Amcor’s 2025 pledge to develop all of its packaging to be recyclable or reusable and to increase the use of recycled content.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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