Amcor joins World Wildlife Fund-led ReSource: Plastic

Keeping waste out of the environment

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Amcor
ReSource aims to help accelerate plastic commitments by organizations Photo: Pxhere

Global packaging major Amcor has joined the World Wildlife Fund-led activation hub, ReSource: Plastic, a global consortium of companies and organizations collaborating to keep waste out of the environment.

Launched last year, ReSource aims to help accelerate large-scale plastic commitments by organizations. By 2030, Resource has a target to prevent at least 50 million metric tons of plastic waste from entering nature. ReSource welcomed Amcor to the organization alongside Colgate-Palmolive and Kimberly-Clark.

“Amcor is leading the way on packaging innovation, but new products and technologies alone won’t be enough to meet our sustainability ambitions and to solve the global waste issue. Keeping waste out of the environment will require not only the right package design but also efficient collection and waste management along with active consumer participation,” said Amcor’s chief executive officer, Ron Delia.

“Global challenges are best addressed together, and we are proud to work with Resource: Plastic and the world’s largest brands to better protect the environment,” Delia said.

Amcor said it is dedicating unprecedented resources to solving the issue of more sustainable design and is bringing innovative products to the market.

Additionally, the company collaborates with industry partners, governments, and non-governmental organizations to improve the collection, recycling, and recovery of plastic packaging and develop new approaches to advance a circular economy and better protect the environment.

Amcor has global partnerships with Ocean Conservancy and the Ellen MacArthur Foundation’s New Plastics Economy initiative, where experts led the development of a global design-for-recyclability standard for high-barrier flexible packaging.

Amcor is making progress towards its commitment to develop all its packaging to be recyclable or reusable by 2025, significantly increase the use of recycled materials, and drive greater recycling of packaging around the world.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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