Artize invests in capital equipment

Laser die segment expected to grow to 50% by 2022

8
Artize
Rahul Luthra, managing director of Artize Die Makers with the newly installed machine from Delta. Photo PSA

When we last visited Artize Die Makers’ Kundli plant in November 2015, it was undergoing construction. And even though several parts of the facility were still being fixed, the first machine was already installed—a laser-cutter from Cutlite Penta of Italy. Moving on to the present, the factory is now complete with production going on in full swing and 35 workers already on the job.

Die-making is a specialized job and it requires special tools and a skilled workforce. However, what’s crucial is to possess a certain know-how and far-sightedness from the printer who plans to invest in quality dies, which would ultimately pay off in terms of overall quality and the presentation of the cartons produced.

Rahul Luthra, managing director of Artize Die Makers, says the company needs to focus on supplying high-quality dies as there is high demand in the market for quality products. He says, “When we were doing initial market research before venturing into the business of making dies, we found out two essential truths in India—cheap products sell well but quality products sell even better. Cheap can be produced by most and is not exclusive so we decided to stick to quality.”

Customer satisfaction is the top priority for the company at the moment with on-time deliveries of dies with no delays. “Our customers should get their dies delivered on time with proper quality checks and assurance. When dies are not delivered on time, the entire printing process gets delayed, which may result in low productivity for a printer and certain loss at the end of a day. Our objective is to help our customers cut down on their make-ready times, reduce downtimes and to work as fast as possible. If our on-time delivery of dies helps reducing overtime or extra shifts for our customers, we would consider it as our reward.”

Nevertheless, on-time delivery is easier said than done. This is a specialized business which requires heavy investment and skills to run along. To attend to the growing needs of its customers, Artize has invested in a Delta machine from Italy, which cuts rubbers, pertinex and steel counter plates as precisely as possible. Artize has also decided to invest in software from UK-based Impact. “In our constant endeavor to improve quality and reduce time, we have decided to implement software solutions from Impact Group of UK. Once implemented, this software will help us reduce die-making time from about 4 hours to about 2 hours, which should help us double our productivity.”

Used2
Inside Artize Die Makers’ plant in Kundli. Photo PSA

That’s not all. To take its productivity and quality parameters to the next level, the company plans to invest in another laser die-cutting machine and one more Delta machine. Luthra says, “The current production schedules are not a problem for our existing range of equipment. However, if we do want to multiply our productivity as per market demand, then the situation may not be ideal. So we need to invest in more machines to help scale our business in the imminent future.” All these specialized capital equipment will once again be supplied to Artize by AS Print Aids of Delhi. According to Luthra, “We consider Arun Gandhi of AS Print Aids to be a figure of great support to us. With the untimely and unfortunate demise of one of them, it has been a tremendous loss to the industry as they have helped shape the industry. We would remain associated with them in the long term.”

Artize Die Makers recently participated in two exhibitions—IndiaCorr Expo in Mumbai and Eastern Printpack in Kolkata. “We received tremendous response at both these exhibitions and this shows the latent possibilities in these markets for quality dies. We are already supplying dies to not only customers in India but also to our neighboring countries such as Bangladesh, Mauritius and Eastern European countries and the Middle East. As of now, according to our estimates, only 5% of the market is based on laser dies. By 2022, this figure may go up to 50%. We are determined to attend to the growing needs of our industry and satisfy our customers with our service and performance,” Luthra concludes.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here