The India-based Uflex made an impact at the recent ProPak China exhibition held in July at the Shanghai New International Expo Center. The company showcased its Asepto – aseptic liquid packaging brand coming from the brand new factory that it has built in Sanand, Gujarat.
Asepto holographic packs have helped the company to successfully test the interest level of global beverage manufacturers for holographic applications in aseptic liquid packaging. The talking point feature not only made Uflex the first Indian company to showcase the holographic packs in China, but also allowed the global beverage manufacturers industry take note of the company’s manufacturing ability and demonstrated a unique way to promote their products and brands.
The existing Chinese market currently has only metalized packs with a market scope of 2 billion packs a year, but without aesthetic options such as those shown by Uflex-Asepto. Holography in this market could be a new and differentiating buzzword for aseptic liquid packaging. With no major capex investment, brand owners can leverage the benefits of this new option that is trending in aseptic packaging.
Talking about the new concept shown at Shangahi, Ashwani Sharma, president and chief executive officer of New Business Initiatives at Uflex said, “This show is considered to be the carnival of processing and packaging technology industry. It will help us showcase Asepto’s holographic excellence in the untapped Chinese packaging market. In addition, we want to make a dent in the market by reaping the first-mover advantage. Apart from that we are a total system supplier providing packaging material and the aseptic liquid filling and sealing machines.”
ProPak China showcased Uflex and Asepto’s core strength of innovation using holographic applications, which it also uses extensively in its films and flexible packaging operations for aseptic packaging, to the world. A total of 16 countries visited the exhibition, with event participation from SSE Asia—20%, China—60%, the Middle East—10%, Africa—5%, and Europe—5%. Moreover, the overall footfall at the Uflex stand was extremely impressive and generated several business enquiries.
