BOBST aims to maximize huge potential in North African market after successful printpack alger 2020

printpack alger 2020

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BOBST
PrintPack 2020

Digitalization, automation and connectivity were hot topics of conversation at the BOBST stand during printpack alger 2020. The 7th edition of the trade show, which took place in Algiers 9-11 March 2020, brought together leading experts in the printing, paper and packaging industry in the Maghreb (Northwest African) region.

BOBST was one of the major exhibitors at the event, with representatives from across its folding carton, corrugated, flexible packaging, labels and services business units on hand at the BOBST stand to discuss the company’s latest solutions with attendees.

“We spoke to many delegates across a wide range of industry sectors, but the same themes consistently emerged, namely the need for greater digitalization, automation and connectivity,” said Samir Khoudja, general manger Bobst Africa and Middle East. “These are major areas of focus for us and it was a wonderful opportunity to discuss many of the new BOBST technologies that can help brand owners to meet customer expectations. We see the Africa and Middle East region as one of huge potential growth, and we are already helping to provide a competitive advantage to many customers in the region.”

Algeria – where printpack is held – is an excellent example of industry growth and innovation in the region. Algeria is the largest importer of packaging technology in Africa and the Middle East, followed by South Africa and Egypt. The figures confirm how much Algeria is investing in new technologies in packaging production.

“The trade show was an inspiring, forward-looking event, which dealt with the important questions, particularly around what the industry in the region needs to do to keep pace with the major trends,” said Mohamed Hassairi. “One of the key topics that came up in many conversations was the need for good education in the printing and packaging industry to ensure we can all advance our knowledge in a rapidly-moving more digital world. BOBST – along with many of its industry partners – has an important role to play here.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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