Bulldog’s new line of skincare packaging

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Bulldog skincare for men flexible tubes made from sugarcane

The first men’s skincare brand in the world to use sugarcane as a raw material for packaging. Bulldog has chosen to go green with its updated flexible tube line-up.

The green polyethylene is created by farming sugarcane on sustainable land in Brazil, thousands of kilometers from the Amazon rainforest.

Whilst being cultivated, the sugarcane captures CO2 from the air as it grows. In fact, sugarcane is so efficient at capturing CO2 that with every kilogram of green plastic produced, 3.09 kilograms of CO2 is removed from the air!

Once grown, the sugarcane is transformed into ‘ethanol,’ a type of alcohol which is in turn used by Bulldog’s partner Braskem to create green plastic.

The green plastic is then used by RPC M&H Plastics instead of fossil fuel sourced material to create flexible tubes while maintaining the performance characteristics of traditional polyethylene.

The Sugarcane is often planted on degraded pasture land, which in turn helps to recover the soil for future use. RPC M&H Plastics is continually seeking alternative environmentally responsive products as we believe that a small change can make a big difference while continually striving towards a business that has minimal impact on the environment.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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