Cilicant Chem senses good demand for desiccants in India

Healthy footfall at PackEx 2017

L-R: Manish Jain, managing director; Gautam Kumar, junior business development executive; Sumeet Sharma, GM, business development and Rakesh Jain, GM, business development of Cilicant Chem at PackEx 2017 in Delhi. Photo PSA

At the Cilicant stand at PackEx 2017, Packaging South Asia met Manish Jain, founder and managing director of the company, which is a pioneer of desiccants for the food and pharmaceutical industries in India. Jain was a busy man meeting visitors whose turnout far exceeded his expectations. He estimated that the turnout at his stand was thrice more than what was expected, which in a way vindicated his initial view that desiccants will have widespread demand in India, especially in the food processing and pharmaceutical segments. Jain shared some valuable updates on his company and the desiccants (oxygen scavenger) business in India.

Jain shared, “There is high demand for this product outside our country. In countries like Japan, China or Taiwan, if they have a problem with oxygen contamination in their processed and packed food, they will use desiccant.” He emphasized on the need for educating the Indian market on the benefits of this product. The scale is such that even at this early stage, the number of inquiries seems to be quite large.

When asked whether Cilicant organizes seminars and workshops to educate the market about this product, Jain was candid enough to say that he hasn’t tried that approach yet as he is focusing mainly on building up a customer base. He confirmed Cilicant’s participation in the forthcoming Gulfood manufacturing event in October 2018, as the show will have the biggest Indian food brands there. He was also impressed by the response at PackEx 2017 not just because the Cilicant stand attracted three times more people than what was expected, but mostly because they received some interesting queries. According to him, the visitors were obviously aware of the product and many of them have already had a bad experience with some cheap products sold by smaller Chinese suppliers among others.

Jain said that Cilicant has a much more realistic approach, which is appreciated by the customers. “We always focus on the quality by first suggesting a test and if the customer faces a problem, we help them out with the testing to prove that our oxygen scavengers are of the best quality. Only after they are satisfied do we move on with the commercial side of the interaction.” He added that the efficacy of a desiccant depends on its packing and this is why cheap machinery should be avoided. Cilicant uses the best Japanese machinery for its desiccants and complies with international food standards; it also maintains a data track of all its products.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here