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Navdeep Attri, Rohan Kaicker and Deepesh Vishwakarma with the Hongjing automatic folder gluer at Cliffton Packagings facility in Noida

Now crash lock bottom monocartons are produced at 400 meters per minute with the latest RAPID technology. Presently, renowned FGs are capable of up to 250 meters per minute only.

Based in Delhi/NCR, Cliffton Packagings started operations in 1983 as a carton converter. After many successful years in its space, the company has now entered the complete printing and converting carton business. Cliffton manufactures boxes, monocartons and roll on pilfer proof (ROPP) caps. While it earlier manufactured cartons for the liquor industry, it recently upgraded its manufacturing unit for monocartons with investments that have greatly increased its printing capabilities. The company also produces printed folding cartons for the electrical, footwear and pharmaceutical segments.

Lately, Cliffton has started supplying cartons to the mobile phone segment as well. “With increasing competition, we had to look at other options, and decided to add high-quality multicolor printing. It is for this purpose that we decided to invest in a Heidelberg CD 102 6-color plus coater. Moreover, growing demand from our customers for printing solutions led us to have everything in-house. The installation has given us a win-win situation,” says Rohan Kaicker, marketing director of Cliffton Packagings.

Apart from the recently added Heidelberg, the company owns an Automatic flute laminator for pasting, a board printer and slotter and has recently invested in the Robus India folder-gluer, especially for critical low-height corrugation cartons. “Basically, our customers wanted us to move from stitching to side pasting plus the machine’s output is extremely high. It has helped us increase our production rate and the quality has also improved,” adds Kaicker.

“As a Robus India customer, I must say that the machine is way superior to some of the most sold and renowned machines manufactured worldwide. It is highly competitive than the other options we were looking at. It is cheaper by around 30% and offers production capacity by more than ~35% with low wastage. With the installation of this machine, our job rejection level has significantly reduced at the customer site, and we have been able to quickly gain customer confidence, which in turn has helped us secure more orders. We are very happy to say that now we have increased our capacity by around 50%, which is all we could have asked for,” says Kaicker.

New Robus India plant

Robus India, which is also based in Delhi/NCR, is the manufacturer and supplier of post-printing equipment. The company offers a range of automatic folder gluers with inline inspection systems, automatic film lamination with hot knife, automatic diecutters and flute laminators among others.

“The competition in the market is growing by the day and the margins are getting squeezed. So, one has to come up with new and innovative technologies to stand out from the rest. Keeping this in mind, we came up with a faster machine – one that finishes jobs faster saves time, which can be utilized for other jobs. This technology has been introduced in the market but wasn’t affordable to everyone. We made sure that the technology reaches even the small- and mid-level players,” says Navdeep Attri, technical sales head of Robus India.

“Robus India folder gluers run at 450 meters per minute depending upon the size of the box, which can vary from 100 mm to 3200 mm. Some of specialities of Robus India include crash lock bottom monocartons, which can produce at speeds of 400 meters per minute; inline inspection (100% printing check); disproportionate corrugated cartons corrector; 4- and 6-corner cartons; low-height boxes at unmatched speeds with precise formations; semi-automatic collecting table; and skill training to renowned companies in India and abroad,” says Deepesh Vishwakarma, process manager at Robus India.

“We would like to introduce the latest RAPID technology. Robus India is planning to expand and has set up a new assembly plant at Greater Noida in Delhi/NCR,” says Prem P Vishwakarma, director of Robus India.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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