Esko’s integrated and automated solutions at Labelexpo India 2018

Esko to demonstrate packaging connected solutions at Stand E10B

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Esko

At Stand E10B, Labelexpo India 2018, visitors to Esko will see how it brings together integrated and automated solutions and links brand owners, designers, premedia and the pressroom together in a highly productive and efficient workflow. They will learn how it drives faster throughput, higher quality and ‘Right First Time’ production.

Visitors will be able to see demonstrations of each leading component of Esko’s Packaging Connected solution for labels, including job management, design and editing.

Automation Engine QuickStart for labels solutions is a turnkey solution for label converters that optimizes printing and allows them to ramp-up prepress productivity in a simple and cost-effective manner. The powerful workflow solution boosts production capacity without adding headcount. The standardized process flow for a label one-up takes the one-up from creating the job in the system all the way to the stepped file, ready for the press.

Studio and Store Visualizer are the preferred solutions for designers, helping them to create better artwork and hyper-realistic 3D mockups for presentation, proofing and quality control. The automated creation of virtual 3D nine-view pack shots added to a digital job asset library drives a consistent consumer experience across all media channels, online and physical packs – and ultimately connects the consumer with the brand.

The native PDF editor ArtPro+ reshapes prepress editing into an intuitive QA tool with fewer clicks. Within the editor routine, functions can be automated to speed up production. Novel features like the powerful preflight functionality within ArtPro+, and the new DeskPack plug-in Text Recognition will be demonstrated.

Esko’s productive CDI Crystal XPS 4835 digital flexo imager and exposure system will also demonstrate the benefits of streamlined production. This computer-to-plate solution for flexo and letterpress plates reduces manual steps by 50%, operator time by 73% and errors by 50% due to less plate waste. It integrates and automates digital imaging and LED UV exposure to improve consistency and overall ease of use. Stand E10 will also have DuPont’s entire processing line so that visitors can actually witness the entire flexo plate imaging and process right at the show.

John Winderam, Esko general manager sales – SA & SEA said, “ Esko has developed a comprehensive range of seamless solutions that reduce manual intervention. They deliver the most efficient way to produce a wide range of label SKUs in smaller quantities from order entry to the finished label. They help reduce time-to-market from 198 days currently to an aspiring 30 days, to produce better quality labels and to reduce errors. As a result, we connect brand owners to consumers more cost effectively and impactfully.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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