signage
Colour Mate Digital partner Sandeep Bhutani

Delhi-based signage and display firm Colour Mate Digital installed the Esko Kongsberg C60 3.2 meter wide digital cutting table in April 2017. They are the first customer in India to purchase the Kongsberg wide multifunctional digital finishing table for signage, display and packaging applications.

Colour Mate took the decision to invest in this Kongsberg table as they needed higher speed and to help them realise their diversification strategy into packaging applications. Colour Mate Digital partner Mr. Sandeep Bhutani states, “Our first Kongsberg table—an XN44 installed more than four years ago—has been a wonderful experience for us. As our market grew in volume and we achieved sophistication in design, we needed a faster and most versatile finishing machine to finish the output generated on our 8 wide format inkjet printers. We did evaluate the possibilities and without hesitation went in for the Esko Kongsberg C60 digital cutting table, which is able to cut vinyl sign boards, ECP, Sunpack foam board sheets, soft textiles, flex, PVC and several other substrates of varying thickness and density.”

Bhutani adds, “The signage and display market in India is growing at a healthy rate of 22 to 25% annually. MNCs are investing heavily in India for brand building activities, and this is quite encouraging for digital printing set-ups like us.” Colour Mate Digital has kept pace with the industry growth into a company with a 10,000 square foot plant and 40 employees. It produces POP displays, signage, banners and hoardings for a broad range of clients including advertising agencies, stand builders and architects.

Colour Mate Digital has plans to further enhance his versatile investment with Esko’s ArtiosCAD structural design software for corrugated, folding carton, POP, POS, and free standing displays. “The addition of the ArtiosCAD software will make us future-ready as well as help us design complicated designs with greater ease and precision,” adds Mr. Bhutani. “It also helps that Esko’s powerful set-up and experienced team in India is always ready to help us with its domain expertise and hand-holding when needed.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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