Innovations and shelf impact from HPPL

215
Five panel pouch from Huhtamaki PPL

Five-panel pouches provide excellent retail presence with their increased surface area available for branding and communication. Simultaneously, the design results in a compact pack, saving space on supermarket shelves. Unlike conventional form fill seal pouches, these pouches are reclosable using a zipper. The format uses fewer raw materials for the same volume of packaging compared to conventional packaging formats and is appropriate for packaging of all kinds of dry products.

Godrej Ezee
An interesting solution from HPPL’s design and innovation cell was provided for Godrej’s liquid detergent Ezee. The packaging option is a shrink sleeve printed on an unsupported monolayer (Poly Vinyl Chloride) special grade shrinkable film. The original size and placement of the elements is maintained with a special shrink sleeve with pre-sleeving distortion in the design. This eliminates the distortion of the graphics and text on the shaped container and ensures all elements are placed at the desired positions, giving an enhanced aesthetic appeal to the entire container on the shelf.

Huhtamaki 3

Godrej Ezee shrink sleeve

Paper Boat chikki
Bengaluru-headquartered Hector Beverages has carved out a niche in the Indian drinks market by offering ethnic Indian drinks in attractive and youthful packaging. Associated with the Paper Boat brand from inception, HPPL won the Asiastar 2014 award for Paper Boat profile pouches.

Huhtamaki 5

 

Paper Boat chikki packaging

HPPL recently worked with Hector Beverages for the latter’s entry in the snacks segment. Paper Boat Chikki epitomizes the role of packaging in transforming and positioning an age-old traditional snack to a unique and premium positioning, ideal for modern retail putting at par with other premium snacks like chocolates.
The design is simplistic and to enhance the aesthetics and tactile aspects, matt OPP has been used as a print medium and the use of transparent dyes and lacquers utilize the metallic effect of the barrier layer optimally – balanced with a white matt background. The barrier is a specialized high-barrier OPP that provides the desired properties against moisture and oxygen to avoid sogginess and rancidity while offering optimal shelf life.

Easy Tear functionality is achieved through a combination of OPP/CPP and avoids usage of PET. Use of CPP as a sealant helps pack these bars on high-speed HS lines at 350 packs a minute, without compromising on the seal and excellent performance on leakers.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here