Lithuania’s Fasa makes inroads in Indian dairy product packaging market

More than 40 installations in India

L–R: M Easwaramoorthy of PES, Jolanta Petkeviciene and Zivile Algeniene of Fasa at IIDE 2019.

Lithuania-based packaging machine manufacturer, Fasa, has made impressive inroads in the dairy product packaging market in India since it established itself in the country little over a decade ago. It has installed more than 40 machines in India at some of the biggest dairy product manufacturing companies. The company was present at the recently concluded India International Dairy Expo (IIDE) 2019, which was held in Mumbai.

“I believe we offer the best price to performance ratio in the market and that is why we think we have succeeded in India. Our most popular product in India is the butter wrapping machine,” says Zivile Algeniene, sales manager, Fasa.

Fasa manufactures packaging machines for primarily packing dairy products. It makes butter wrapping machines, processed cheese filling machines, curd packaging machines, ice-cream packaging machines, cup fillers, thermo formers, bulk fillers and flow pack machines. The manufacturing happens at its plant in Lithuania and almost 98% of the machines produced are exported.

In India its most popular product is the butter wrapping machine. Fasa has installed 43 butter wrapping machines in the country, three processed cheese filling machines and some additional equipment. Some of its customers are Gokul Dairy and Parag Dairy. In India, Fasa distributes its machines through two agents.

Fasa’ butter wrapping machine, ARM, is designed for filling and wrapping butter, margarine, etc. into aluminum foil or parchment paper. Machine modifications cover a wide dosing range from 8 – 1000 gm and a big variety of brick sizes. There are optional features available as well such as dosing unit for direct line feeding, protective machine covers with locking system, central lubrication system, hopper protection sensor, hopper cover with blocking system, heated cutter for margarine, inkjet or thermal date printer and stainless-steel inserts in portion forming table.

Processed cheese filling and wrapping machine – ARU – is an automatic packaging machine for foiling of processed and cream cheese with aluminum foil with or without easy opening system and labeling.

Fasa has also tied up with a Swiss dairy processing company called Egli Process Technology, which makes butter processing lines, butter reworking lines, margarine, spread and shortening lines, among others. In India, Egli is represented by Chennai-based Process Engineering Solutions (PES).

Further growth ahead

Having achieved an impressive growth in India, Algeniene believes the company can notch up a bigger footprint in the dairy products packaging segment.

“India is one of the world’s largest producers of dairy products, especially butter, and the consumption is also growing very fast because of rising income and growing population. We are confident of gaining more customers in India,” she concludes.

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