Meghdoot expands point-of-purchase display business

The first HP Scitex 1000 flatbed industrial press in India

L – R: Rohit Kapoor, executive director and CEO, Meghdoot; and Puneet Chadha, director, market development, Graphic Solutions Business, HP Asia-Pacific and Japan along with the newly installed HP Scitex Flatbed 10000 industrial press. Photo PSA.

Meghdoot, a leading corrugated shipping cartons manufacturer, plans to enhance production efficiency and grow their POP business with the installation of the first HP Scitex FB10000 industrial press in India at its plant in New Delhi. A manufacturer of corrugated shipping boxes since 1998, Meghdoot has emerged as a frontrunner in transport boxes with a production capability of 5,000 metric tonnes a month in its three locations. Meghdoot is the first company in India to install the HP Scitex FB10000 and also the first company in Northern India to deploy the HP Latex 3000 printer at its premises in New Delhi.

“Brand managers and marketers in India have to constantly stay ahead of the market dynamics in the in-store signage and POP displays. They are demanding advanced POP solutions which can best meet their needs of color accuracy, consistency and high quality while being affordable at the same time,” says Rohit Kapoor, executive director and CEO, Meghdoot. “Responding to these customer needs and evaluating the vast market opportunity with corrugated POP displays, we decided to install the HP Scitex Flatbed 10000 industrial press at our new plant in New Delhi.”

“The HPScitex Flatbed 10000 industrial press offers flexibility both in terms of size and speed as well as supporting a wide variety of applications and range of media. The POP display applications, while being superiorin quality, are highly affordable and apt to meet the brand’s creative needs,” Kapoor adds. With the installation of the HP Scitex FB10000, Meghdoot will address the need for digital production of POP graphics and corrugated display in the market which currently depends on more traditional production methods. The company will benefit by offering superior production efficiency, advanced automation, shorter runs, faster turn around time, and service ability for high-quality and high-volume production. With the flexibility to experiment with varied shapes and sizes, it will be easier for Meghdoot to take on more jobs, expand opportunities and increase the potential for profit.

Kapoor says, “The technology level in the corrugation industry will further go up day by day – customers are now demanding better products and services. In terms of corrugation, we will see a few more investments coming in. We also want to further enhance the capacity of our plant by setting up a new greenfield project where we will come up with totally new facilities.”

Meghdoot is able to leverage its backward integration with assurance of the pricing,quality andavailability ofmaterials fromits suppliers andrealize the efficiencies of production aligned with consumption and sales. Kapoor says, “The biggest advantage I enjoy due to backward integration is getting the material on time as and when there is demand in the exact quantity and quality I need.”

Green initiatives on demand

“Retailmarketers inthe countryhave beenincreasingly demanding affordable yet best-in-class POP solutions without compromising brand creativity,” says Puneet Chadha, director, market development,GraphicSolutions Business, HPAsia-Pacific and Japan. “The HP Scitex FB10000 industrial press from HP, will help our customers like Meghdoot deliver exactly that to their customers, thereby helping them stay ahead of the curve in a highly competitive market.”

PuneetChadha adds, “What ever wehave instore globally is also available forIndia. The year 2013 has seen amazing launches of new products from HP such as latex printing technology – a very successfultechnology.Alot of brands in India are adopting this technology. One ofthe trends we see is that more and more organizations are becoming green and are putting an effortto reduce the carbon footprint.”

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