Om Vir Print O Pack sells four machines at Printpack 2019

Om Vir optimistic despite industry's bleak financial condition

The Om Vir Print O Pack stand at Printpack 2019

Established in 1999, Mumbai-based Om Vir Print O Pack manufactures, exports and imports die-cutting machines. The company is also into the trading business of these machines. It imports machines from China, Vietnam, Taiwan and Korea. Om Vir currently imports all the postpress equipment that it sells. At the Printpack India 2019 show, the company has sold four machines, which include its binding equipment, thermal lamination machine and a 3D printer from a Korean manufacturer.

The machines have been sold to a jewelry company based in Mathura. “Participation at Printpack is kind of huge for us. We have a lot of expectations from the show. We know that there is a lot of scope for us to show our machines to a wide customer base and probably crack some deals at the show as well. We are doing our best and have received a number of enquiries so far. All in all, we expect to earn at least Rs. 2 crore through our participation at the show,” says Viren Shah, managing director of Om Vir Print O Pack.

The company shared that it received most enquiries on Sunday, 3 February. Shah said that he was very happy to see the huge footfall at the show and every member of his team was constantly engaged with visitors and potential customers throughout the day. Apart from Printpack, the company has participated in Pamex, Print Fair and Print Expo in the past.

“The printing industry has a lot of potential. India has a huge population and the country is full of opportunities. I believe that there is immense scope here and we’re very optimistic right now. We ended 2018 on a high note and we expect 2019 to be as auspicious as the last year. The financial position in the industry is not well balanced and hence the condition is a little bleak. Nevertheless, with the enquiries we’ve received at Printpack, we think the demand has not yet died,” Shah concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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