Ahmedabad’s Pin Mark Block improves productivity with Esko Automation Engine

Pin Mark Block installed Esko Automation Engine to automate its prepress tasks

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Esko Automation
Esko Automation Engine

One of India’s leading flexographic trade shops, Pin Mark Block, has improved its productivity and efficiency after automating its prepress workflow with Esko Automation Engine. The Ahmedabad-based flexo plate manufacturer recently installed the specialist workflow server at its facility to standardize and automate all its prepress tasks.

Rutul Zaveri, a partner in the company, said having developed a relationship with Esko for more than fifteen years, the decision to continue its digital transformation journey with Automation Engine had been a simple one. “We wanted our workflow smooth and error-free,” said Zaveri. “Esko Automation Engine helps us achieve this, and by reducing the involvement of operators in routine jobs, it enables us to enjoy efficiency gains by optimizing the time of our skilled workforce.”

Rutul Zaveri explaining about Esko Automation Engine

Esko Automation Engine is the workflow server that delivers a new standard for prepress automation. Not only does the software automate production tasks, but it also integrates with other business systems to speed up the prepress process. Importantly for Pin Mark Block, Automation Engine reduces the error rate and need for operator intervention across the entire process.

“It accepts a wide range of desktop publishing formats, and the Preflight task automatically detects most content errors in whatever files we receive from the customer,” said Rutul Zaveri. “Standardizing processes and offloading tasks to the software helps us to increase our throughput and therefore our productivity.”

ESK_packaging connected_Esko Automation Engine established 67 years ago, Pin Mark Block has made a name for itself in the list of top suppliers in India and is listed in Trade India’s list of verified sellers offering supreme quality. As Automation Engine is fully customizable, Rutul Zaveri said his team uses it for specific jobs to ensure the business continues delivering the best service level while also maximizing resources.

“Our customers – both brand owners and designers – often supply designs as PDF files, which presents many challenges for packaging converters and print service providers in cost-effectively delivering high quality, precise reproduction,” said Zaveri. “For a trade shop like us, time lost in corrections, errors, or oversights potentially leads to massive expense in hours and added costs.

“Pre-flighting, adjustments, and making corrections for printability and optimizing quality are necessary before files are ready for output. But with the Automation Engine at the center, the standardized workflow performs many of the prepress tasks automatically, saving huge amounts of time for our team. “Since the installation, there has been a significant improvement in the way we receive, handle and convert jobs and send them to customers,” said Zaveri.

To find out more about Esko Automation Engine, please visit www.esko.com

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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