Silafrica Tanzania wins big at East Africa Best Brand Awards 2019

Recognizing excellence in rigid packaging

303

Silafrica Tanzania, a packaging supplier to East Africa and surrounding regions, was honored with five East Africa Best Brand Awards 2019. The company produces rigid packaging for food, beverage and chemicals packaging as well as consumer products for the middle income and base of pyramid populations in Africa for home, sanitation and schools.

The coveted award ceremony was hosted by the Employer Branding Institute, World HRD Congress and Stars of the Industry Group, and endorsed by the Asian Confederation of Businesses, Hospitality International, Thought Leaders, CMO ASIA, and others. The awards were presented during ceremonies held on 19 June 2019 at the White Sands Hotel and The Beach Resort, Dar es Salaam, Tanzania.

Silafrica Tanzania was recognized for excellence in five categories, including Manufacturer & Supplier of the Year, Best CSR Practice and Socially Responsible Company of the Year. In addition, the company was awarded the Emerging Brand Award for its Simtank line of commercial water tanks and Alpesh Patel was named chief executive officer of the year.

Patel, while accepting the Chief Executive Officer of the Year award, said, “I am deeply honored to receive this award. I believe that it is also recognition of our entire family of employees and their dedication to the highest standards of work in serving the needs of our customers, suppliers, employees, community and shareholders. I want to share our appreciation with you and we’re thankful for your support throughout the year.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here