Smooth application of packaging

Flexible tube to package and apply matchpot samples

The new tube features a built-in applicator sponge designed to apply paint evenly to a test area

RPC M&H Plastics has produced a new flexible tube to package and apply Crown Paints’ matchpot samples.

The new tube features a built-in applicator sponge designed to apply paint evenly to a test area while minimizing any potential drips or mess that could be caused by a traditional paintbrush.

The Crown Paints matchpots offer a sample capacity of 40 ml, which is the perfect amount to cover a surface area of 0.5 square meter, while leaving enough product to apply further coats for dense coverage. Due to the very nature of flexible tubes, Crown Paints can be sure that the 40 ml provided can be extracted from the tube by squeezing the packaging which ensures minimal waste product.

The tube is finished with a white silkscreen print, which RPC M&H Plastics applied to help improve the visual appearance and clarity of the Crown Paints logo, branding and instructional information to create a minimalist and cost-effective format. A label is then applied during the filling process with details of which color is inside the tube.

The matchpot product will be sold around the UK at Crown Decorator Centres, Independent decorator stores, Homebase, Bunnings, and Wilko.

Crown Paints said: ‘M&H has exceeded our expectations and has made suggestions to further improve our product offering to the customer. There have been many stop/start moments on this project but M&H has always been there with help and advice; consistency of management on this project is a great asset to us. M&H went the extra mile to provide Crown Paints customers with a great product.’

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here