Sweden to present its holistic approach to packaging

Tokyo Pack 2016 at Big Sight – 4 to 7 October

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Tokyo Pack 2016 will be held from 4 to 7 October at Tokyo Big Sight, Japan’s international exhibition centre

All business activity in Japan since 1990 has been based on Circular Economy (CE) principles and governed by the idea that waste from one process can be used as feedstock for another, commonly known as secondary raw materials. A shattering earthquake back in 2011 and economic and legislative forces lie behind a continuous effort to significantly reduce the volumes of packaging material consumption while adding value to both product and pack. With Japanese industry under pressure to guide consumer demand and obliged to pay weight/volume recycling fees known as Producer Pays or Extended Producer Responsibility (EPR), packaging has become ever more easy to separate into its component parts for sorting and discarding, and the aim is to lighten the financial burden of material disposal. Such targeted technologies and systems will be seen at the Tokyo Pack 2016 with many based on foreign expertise, which the Japanese companies openly welcome.

The main sectors covered will be Food and Beverage, Confectionery and Bakery products, Pharmaceuticals and Cosmetics, Non-food Consumer Goods and Industrial Products. Featured related services will include Packaging Materials, Printing, Testing and Inspection; Logistics and Distribution; and Recycling and Disposal. Historically, visitor attendance numbers are impressive – 179,000 in 2014. Of the 665 or so exhibitors, 20% of the total came from 15 countries outside Japan, including Sweden.

Japan is the world’s third largest economy and Sweden’s second largest export market in Asia, good reason for a Swedish pavilion at Tokyo Pack. Business Sweden, which promotes global trade, and research forum Packbridge, will be highlighting Sweden’s presence with a seminar programme. Topics include consumer insight, developments in flexo printing technology, communicative packaging and digital monitoring of food security, all of which are of high interest in the Japanese market.

Nefab, PLM, Tetra Pak, including a series of products of Akerlund and Rausing, a number of epoch-making inventions in the packaging field, produced in Sweden, have enjoyed wide success in the world market. In addition, the packaging field of electronics of Cypak, freshly brewed coffee for the packaging concept of OneCafé, such as instant food for system technology MicVac, new innovative companies will not appear one after another. OrganoClick has developed a technology to produce a new characteristic to strengthen the cellulose fibre, Xylophane aims to make the barrier film from a renewable material.

Sweden is one of the world’s largest paper and pulp producing countries, and offers the expertise of packaging based on fibre including healthy and sustainable solutions for the packaging of building materials such as cement and Plaster of Paris and food materials such as milk powder. New materials, and in particular fibre composite materials, used in conjunction with coatings and films made of starch, gluten such as Xylan all move towards the development of renewable materials, such as Xylan.

Research has been energetically continued and Sweden’s sustainable forestry yields some very strong paper solutions that are an alternative to plastic sacks both for bulk packaging and even for air-tight and insect proof dry foods as well as paper based cartons. SustainPack EU which has funded several projects is a large-scale industry-university research initiative on sustainable packaging while STFI-Packforsk of Sweden, an internationally renowned research and development institution are to coordinate the whole.

Holistic approach to packaging
Sweden has focussed on designing a package with the highest performance and functionality throughout the life cycle of up to reuse from the manufacture of the product. To do this, as in the simple packaging of Ikea of Tetra Pak, the systems use a minimum of resources. The Business Sweden seminar will also discuss the power to design the efficient delivery of packaging.

Seminar programme
Packaging and the ECOnsumerm Mikael Lindström, Innventia
Latest developments in flexo printing technology, Ulrik Karlsson, Mondi Sunne
Communicative packaging, Kristina Brink, Anna-Sara Fagerholm, Mid Sweden University
Packaging Design – Consumer perception, Helen Högberg, Kostym Designinudstries
Innoscentia – digital monitoring of food security, Robin Thiberg, Innoscentia
Packaging trends and Open innovation for packaging tech development, Johan Mårtensson, Packbridge
Packaging – from environmental villain to hero, Helen Williams, Karlstad University