The market should grow at least at a rate of 10-15% – Jigesh Dani

Maharshi looks at double-digit growth

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Jigesh Dani, director marketing of Maharshi at PackPlus 2016 at Pragati Maidan. Photo PSA

At PackPlus, Maharshi had a information centre where it promoted its products apart from meeting its existing customers. “We are participating at PackPlus after a two-year gap,” says Jigesh Dani, director marketing at Maharshi. “The visitor response is good so far.”

Speaking about the market, Dani says, “The label market is definitely going to grow and if we look at the past statistics, the market should grow at least at a rate of 10-15%. But unfortunately there are a lot of offset printers getting converted into label printing as well as a lot of used presses are coming into the market. So in this already highly competitive market, these are the kind of challenges we have to face as along with the growth there are also a lot of new competitors entering the market.”

Dani says, “Another challenge is that the run length is becoming shorter everyday as the volume is going down. Being the most cheapest item, label is the last priority for any purchaser for their packaging material requirement and is never given due attention. It is a challenge to educate them about the importance of quality, application and use of right products.”

“One has to keep looking at the market continuously as trends are changing rapidly. Unlike two to three years back, today a lot of product decoration and enhancement processes and equipment are available across the world. So one has to learn to adopt new technology and processes accordingly to keep going in this competitive space,” says Dani. According to Dani, Maharshi has been growing double-digit for the past ten years and this year too the company is set to post double-digit growth.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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