The market should grow at least at a rate of 10-15% – Jigesh Dani

Maharshi looks at double-digit growth

Jigesh Dani, director marketing of Maharshi at PackPlus 2016 at Pragati Maidan. Photo PSA

At PackPlus, Maharshi had a information centre where it promoted its products apart from meeting its existing customers. “We are participating at PackPlus after a two-year gap,” says Jigesh Dani, director marketing at Maharshi. “The visitor response is good so far.”

Speaking about the market, Dani says, “The label market is definitely going to grow and if we look at the past statistics, the market should grow at least at a rate of 10-15%. But unfortunately there are a lot of offset printers getting converted into label printing as well as a lot of used presses are coming into the market. So in this already highly competitive market, these are the kind of challenges we have to face as along with the growth there are also a lot of new competitors entering the market.”

Dani says, “Another challenge is that the run length is becoming shorter everyday as the volume is going down. Being the most cheapest item, label is the last priority for any purchaser for their packaging material requirement and is never given due attention. It is a challenge to educate them about the importance of quality, application and use of right products.”

“One has to keep looking at the market continuously as trends are changing rapidly. Unlike two to three years back, today a lot of product decoration and enhancement processes and equipment are available across the world. So one has to learn to adopt new technology and processes accordingly to keep going in this competitive space,” says Dani. According to Dani, Maharshi has been growing double-digit for the past ten years and this year too the company is set to post double-digit growth.