Transforming the flexible packaging ecosystem

HP Indigo Pack Ready solution

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flexible packaging
Laminated media can provide not only appealing and good looking printed visuals but also protection of food contents and heat sealability to pouches

Summer holidays can be characterized as a welcome ‘disruption’ of our work routine. But how often do novel technologies really ‘disrupt’ accepted production processes? Often, true transformation of an industry takes years or even decades. Sometimes, however, a solution comes along which brings such incredible performance benefits that it can truly reinvent the way we do business.

 

While I might be referring to the large format HP PageWide XL printer which prints B&W and color at twice the speed and half the price of previous solutions, this time I am actually referring to the post printing process of labels and packaging, and more specifically to HP Indigo’s Pack Ready solution for flexible packaging. For those not familiar with flexible packaging production, post printing process such as lamination is often much more critical than the actual print on the media. Laminated media can provide not only appealing and good looking printed visuals but also protection of food contents and heat sealability to pouches. The lamination process usually requires anywhere from a few days to a week of curing time before processing it and before the pouches can be filled with sweets, crisps or other foods. This existing production bottleneck creates good industry’s excuse to justify, impose long lead time and large inventory along with prep-time needed for conventional printing process for flexible packaging. Brands are discouraged from changing package designs, including multiple versions and special event based packaging campaigns.

 

Enter HP Indigo Pack Ready lamination. This novel flexible packaging finishing process, which is fully optimized for HP Indigo digital presses, completely eliminates cure time and enables streamlined end-to-end production process: print, laminate, slit, form, fill, seal – pouch making instantaneously. Instead of weeks, products can be ready for shipping immediately. This increase in turn-around time, from weeks to overnight, has big potential to transform the way the industry is working today. The HP Indigo Pack Ready lamination solution enters into customer beta tests by the end of this year. Beta site includes Toppan printing in Japan, Swiss Pack in Canada and a European beta customer is expected to be announced soon.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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