“Drupa 2016 will be remembered as the inflection point in the industry’s transition from mechanical printing to digital. In the past, digital printing vendors had to try to convince the market that digital is the way to go. Previously it was a ‘push’ selling motion,” says Benny Landa, chairman of Landa. “Now, for the first time, the situation has reversed. There is a very strong ‘pull’ from the market, driven by both customers and brand-owners, who are now demanding digital printing. It seems that the market leaders – in packaging, commercial printing and in publishing – have come to the realization that they simply must go digital.”
Landa’s theatre presentations, ‘Nano. The Power of Small,’ were seen by 40,000 attendees. Between theatre presentations, there were live product demonstrations throughout the large arcade area of the Landa stand, with customers lining up to receive print samples after each demo. Each product demo was streamed to large video screens as hundreds jammed the demonstrations. Enthusiastic customers described the live demos as ‘‘awesome,’’ “this changes everything,” and “Landa is light years ahead of the others.”
“Everyone is leaving drupa with the understanding that Nanography is a game changer. It’s the only digital solution for mainstream printing and its quality, speed, any-substrate capabilities and print cost are unmatched,” says Yishai Amir, CEO, Landa. “This is the reason printers, packaging converters and point-of-purchase specialists throughout the world ordered so many Landa presses – both sheetfed and web. In short, we had an amazing drupa.”
Packaging South Asia is a cooperating media partner for drupa 2016 which was held from 31 May to 10 June at Dusseldorf, Germany
