metal packaging
Samples of metal packaging

From 2 to 6 May, the world’s leading fair for metal packaging, METPACK, will be open at Messe Essen with over 300 exhibitors. In the sector, innovations and sales records are providing powerful thrust. A selection of the most important figures, data and facts relating to all aspects of metal packaging:

Metal packaging is a genuine multitasker

Sizes and shapes can be combined in nearly any way. Therefore, metal can package the entire spectrum of consumer and industrial goods in a safe, cost-efficient and environmentally friendly form. In addition, metal packaging offers absolute product protection: It is impervious to light and oxygen and thus increases the durability and freshness character of the product. Because of its hygienic properties, metal packaging is utilised particularly frequently for food and body care products as well as in the pharmaceutical industry. (Source: APEAL)

The trend is heading towards more consumer friendliness due to new easy-open systems, reclosable cans as well as microwave-suitable and self-heating metal containers. In addition, the manufacturers are focusing not only on individualised shaping and designing but also on further decreases in the wall thicknesses. Moreover, the industry is constantly working on making coatings more cost-efficient and environmentally friendlier.

One advance in this direction is vegetable packaging made of tomato waste: In this respect, tomato skins which are normally disposed of as waste are utilised as particularly health-compatible coatings on the internal and external walls of tin cans. For this purpose, a resin is isolated from the skins and processed further into paints. In the long term, the use of favourable raw materials should serve to increase the attractiveness of metal packaging compared with plastic solutions. (Source: BIOCOPAC Project)

Very delicate sheet

The industry is constantly reducing the thicknesses of lids and can bodies – to under 0.09 mm in the meantime. Beverage can walls made of tinplate even manage 0.07 mm. For comparison purposes: A human hair is 0.12 mm on average. (Source: thyssenkrupp Rasselstein)

The lower material thickness has positive consequences for the weight. In 1935, the first beer cans still brought 100 grammes and more on to the scales. Today, a half-litre can made of aluminium weighs just 16 grammes – with a shrinking tendency. (Source: BCME)

Slimming for posterity

With Europe-wide sales of 60 billion units, a single gramme less per beverage can saves around 60,000 tonnes of metal – that corresponds to more than eight times the weight of the Eiffel Tower. (Source: BCME)

Steel packaging is the recycling star amongst packaging. For example, 76 % of all steel packaging was recycled Europe-wide in 2014. Thus, steel was the most-recycled packaging material in Europe already for the tenth time in succession. (Source: APEAL)

In Germany, even 93.1% of steel packaging was recycled in 2014. The rate is thus over 90% for the ninth time in succession. For tinplate, the recycling rate was even 95.9%. Germany is one of the frontrunners in Europe. Merely Hungary is still ahead of Germany with 94.6% of recycled steel packaging. (Source: GVM)

Recycling records with regard to aluminium

Metpack logoIn 2014, the recycling rate of aluminium packaging was 91.8% in Germany: Around 95,800 tonnes of aluminium was recycled. The aluminium beverage can is doing particularly well: In 2013, 99% of all aluminium beverage cans were recycled in Germany. Otherwise, only Finland achieves this top value Europe-wide. (Sources: GVM & EAA)

The high recycling rates of aluminium result from the advantageous properties of the material: Aluminium is a so-called permanent material which can be recycled infinitely often without any loss of quality. Moreover, only around five% of the energy necessary for the production of primary aluminium must be expended during the recycling operation. For the industry, that is an additional incentive to develop the most efficient recycling systems possible. In spite of shortcomings at the beginning of its use, around three quarters of the aluminium ever produced is still being utilised today. Thus, aluminium is one of the most economically valuable secondary raw materials. (Sources: AEROBAL & GDA)

The beverage can continues to gain ground in Germany and is breaking a sales record: In 2015, the beverage can skipped over the two-billion barrier in Germany for the first time again – around 2.08 billion cans were brought to the customers. In comparison with 2014, that corresponds to a plus of 12%. In total, 63 billion cans were sold in Europe. (Source: BCME)

Turnover plus thanks to the thirst for beer: In 2015, 40% of the 2.08 billion beverage cans turned over in Germany were filled with beer. In particular, the good summer in which heat records were broken all over the country boosted the turnover. Not only the good cooling capability of the material but also logistical advantages such as the low weight or the stackability are contributing to the growth. (Source: BCME)

More than one can per person on Earth: In 2014, 7.6 billion aluminium aerosol cans were produced worldwide – a plus of four% in comparison with the previous year. Statistically, that corresponds to more than one can per head. Above all in the markets in North, Central and South America as well as in Asia, it was possible to register above-average growth. With around 80%, a clear majority of the aerosol cans produced worldwide are accounted for by the field of body care products. (Source: AEROBAL)

Aerosol cans as a cyclical economic factor in the aluminium industry: In Germany alone, around 44,000 tonnes of aluminium was processed further into tubes, cans and aerosol cans in 2015. In total, 351,500 tonnes were manufactured in aluminium further processing in Germany in 2015. (Source: GDA)

Aluminium safesguards jobs: On the macroeconomic level, the aluminium industry plays in important role for the German national economy. In 2015, about 600 plants safeguarded the incomes of around 74,000 people. These are not only small businesses and medium-sized enterprises but also international conglomerates.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter