Competent support during the format change on all conceivable end devices – this is one of the comprehensive services offered by Optima Service Photo Optima
Competent support during the format change on all conceivable end devices – this is one of the comprehensive services offered by Optima Service Photo Optima

As a strategic innovation partner, Optima will showcase a future-oriented technology portfolio for sophisticated consumer goods, customized services, and new approaches to sustainable packaging solutions at Interpack 2023 in Düsseldorf. In addition to its CI flexo press, it will show its packaging and filling systems designed for medium and high output for demanding powder, liquid, and chunky products such as cosmetics, coffee, and hygiene products.

The company says it has one goal in mind – providing current and new partners from the consumer goods industry valuable incentives for reaching their respective business and sustainability targets. Another focus will be customized services for safe and efficient production. In the area of sustainability, Optima will show several new approaches for packaging solutions that take into account the complete circular economy.

A strong team of experts will provide live demonstrations on numerous exhibits of the opportunities that working together with Optima can bring. Technology, service, and sustainability topics will be further explored in the new, exclusive Expert Zone. Rapidly changing market requirements, ambitious sustainability goals, and rising costs – packaging and filling companies are facing growing challenges. The company sees its most important task as demonstrating how success can be ensured even in times of rapid change.

Maximum efficiency and productivity are essential, but so are compelling answers in the areas of the circular economy, resource conservation, digital technologies, and product safety. Optima says it is well positioned in all of these topic areas – focal points for Interpack 2023. “Thanks to our 100 years of experience and countless ideas, we will find the solution that really moves our customers forward – from start-ups to multinationals – and together we will drive innovation forward,” promises Dr Stefan König, managing director of Optima Group. It will exhibit cutting-edge technologies in three main areas – technology, service, and sustainability. “We’re presenting highly automated systems, extremely flexible transport systems, turnkey systems including secondary packaging as well as customized service solutions that leave nothing to be desired for the customer. In addition, we’re showing our customers how they can become game changers in sustainability,” says König.

One example of Optima’s innovative power is the new Optima Moduline Smart filling and closing system for cosmetic products, which will be introduced at Interpack for the first time. It will be setting new standards in terms of space requirements, format flexibility, and delivery times. Optima’s expertise in the high-performance segment has been incorporated into the development of the new system. The company has thereby enhanced its system portfolio in the mid-range performance segment – with proven Optima quality.

One partner for the entire system life cycle

Comprehensive and individualized service is becoming increasingly important from the customer’s perspective. “We’re on our partner’s side, from the very beginning, and over the entire service life,” confirms Michael Weber, director of Service at Optima Consumer.

The comprehensive service program with a worldwide service network oversees the systems of its customers for the entire life cycle. The Lifetime Production Readiness approach provides customers with a customized service package that optimally combines conventional services with market-leading digital solutions. At Interpack, customers and interested parties can dive into this exciting world and discover what potential for improvement is hidden in production processes and which cutting-edge options for employee training are available.

A new HMI designed and developed together with users for ease of operation, fault analysis, and optimization of complex systems will be presented for the first time at the trade show. “Operators will be enthusiastic about the ease of operation and personalized options that come with the new HMI,” König explains.

Comprehensive sustainability and SBTi

Efficiency and reliable processes are important success factors in production – but they are by no means the only ones. After all, climate change and the energy crisis are changing the rules of the game for the industry. For exactly that reason, Optima wants to turn its customers into game changers in sustainability and is therefore developing sustainable total solutions for machines and packaging together with selected partners.

The focus is on cup- and can-shaped, mostly fiber-based packaging for food and cosmetics, which Optima develops together with partners. This also includes approaches for barriers without restrictions for recyclability and compostability. Hygiene products in paper packaging or mono materials will also be exhibited.

In addition, Optima will demonstrate how to calculate, reduce and possibly offset a product’s carbon footprint and how it is contributing to reducing material, energy, and media consumption in the development and utilization phases of machines. In 2022, Optima was awarded the EcoVadis silver medal. The company is also systematically working on further emission reduction goals using the approach of the Science Based Targets Initiative (SBTi).

The company is pursuing concrete goals in line with its holistic sustainability strategy – ‘We care for tomorrow.’ “Our common goal is to make further contributions to climate protection in the short term and to be holistically excellent in the areas of environment, social affairs, and corporate governance in the medium term,” adds König.

Pharma and biotech solutions

The new Optima Smart Moduline sets new standards in the mid-range performance segment for cosmetics applications and will be on display for the first time at Interpack. This shows a closing module that can be flexibly equipped with format parts from a 3D printer Photo Optima
The new Optima Smart Moduline sets new standards in the mid-range performance segment for cosmetics applications and will be on display for the first time at Interpack. This shows a closing module that can be flexibly equipped with format parts from a 3D printer Photo Optima

The Optima Group’s presence will be topped off by solutions for liquid pharmaceuticals and diagnostics. Optima Pharma will be presenting itself as an innovative turnkey partner for the pharmaceutical and biotech sectors and will be demonstrating the new Optima FillCell filling and closing system with an isolator for producing and filling cell and gene therapeutics. In addition, it will demonstrate smart digital features for even greater process reliability in pharmaceutical production.

Optima’s appearance at the leading trade show Interpack 2023 is clearly, “An excellent opportunity to quickly and concisely get up to date with the latest technologies and trends, as well as move into the future as best partners with renewed strength,” adds Dr König. Optima at Interpack 2023 will be in Hall 16 Stands F54 and F55.

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The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

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– Naresh Khanna (25 October 2023)

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